Event Library Reference

Comprehensive list of events to track by business type and context.

tools-only Updated Sep 29, 2026 7 repo stars

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Last audited Sep 23, 2026 · commit 586025e

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Event Library Reference

Comprehensive list of events to track by business type and context.

Marketing Site Events

Navigation & Engagement

Event Name	Description	Properties
page_view	Page loaded (enhanced)	page_title, page_location, content_group
scroll_depth	User scrolled to threshold	depth (25, 50, 75, 100)
outbound_link_clicked	Click to external site	link_url, link_text
internal_link_clicked	Click within site	link_url, link_text, location
video_played	Video started	video_id, video_title, duration
video_completed	Video finished	video_id, video_title, duration

CTA & Form Interactions

Event Name	Description	Properties
cta_clicked	Call to action clicked	button_text, cta_location, page
form_started	User began form	form_name, form_location
form_field_completed	Field filled	form_name, field_name
form_submitted	Form successfully sent	form_name, form_location
form_error	Form validation failed	form_name, error_type
resource_downloaded	Asset downloaded	resource_name, resource_type

Conversion Events

Event Name	Description	Properties
signup_started	Initiated signup	source, page
signup_completed	Finished signup	method, plan, source
demo_requested	Demo form submitted	company_size, industry
contact_submitted	Contact form sent	inquiry_type
newsletter_subscribed	Email list signup	source, list_name
trial_started	Free trial began	plan, source

Product/App Events

Onboarding

Event Name	Description	Properties
signup_completed	Account created	method, referral_source
onboarding_started	Began onboarding	-
onboarding_step_completed	Step finished	step_number, step_name
onboarding_completed	All steps done	steps_completed, time_to_complete
onboarding_skipped	User skipped onboarding	step_skipped_at
first_key_action_completed	Aha moment reached	action_type

Core Usage

Event Name	Description	Properties
session_started	App session began	session_number
feature_used	Feature interaction	feature_name, feature_category
action_completed	Core action done	action_type, count
content_created	User created content	content_type
content_edited	User modified content	content_type
content_deleted	User removed content	content_type
search_performed	In-app search	query, results_count
settings_changed	Settings modified	setting_name, new_value
invite_sent	User invited others	invite_type, count

Errors & Support

Event Name	Description	Properties
error_occurred	Error experienced	error_type, error_message, page
help_opened	Help accessed	help_type, page
support_contacted	Support request made	contact_method, issue_type
feedback_submitted	User feedback given	feedback_type, rating

Monetization Events

Pricing & Checkout

Event Name	Description	Properties
pricing_viewed	Pricing page seen	source
plan_selected	Plan chosen	plan_name, billing_cycle
checkout_started	Began checkout	plan, value
payment_info_entered	Payment submitted	payment_method
purchase_completed	Purchase successful	plan, value, currency, transaction_id
purchase_failed	Purchase failed	error_reason, plan

Subscription Management

Event Name	Description	Properties
trial_started	Trial began	plan, trial_length
trial_ended	Trial expired	plan, converted (bool)
subscription_upgraded	Plan upgraded	from_plan, to_plan, value
subscription_downgraded	Plan downgraded	from_plan, to_plan
subscription_cancelled	Cancelled	plan, reason, tenure
subscription_renewed	Renewed	plan, value
billing_updated	Payment method changed	-

E-commerce Events

Browsing

Event Name	Description	Properties
product_viewed	Product page viewed	product_id, product_name, category, price
product_list_viewed	Category/list viewed	list_name, products[]
product_searched	Search performed	query, results_count
product_filtered	Filters applied	filter_type, filter_value
product_sorted	Sort applied	sort_by, sort_order

Cart

Event Name	Description	Properties
product_added_to_cart	Item added	product_id, product_name, price, quantity
product_removed_from_cart	Item removed	product_id, product_name, price, quantity
cart_viewed	Cart page viewed	cart_value, items_count

Checkout

Event Name	Description	Properties
checkout_started	Checkout began	cart_value, items_count
checkout_step_completed	Step finished	step_number, step_name
shipping_info_entered	Address entered	shipping_method
payment_info_entered	Payment entered	payment_method
coupon_applied	Coupon used	coupon_code, discount_value
purchase_completed	Order placed	transaction_id, value, currency, items[]

Post-Purchase

Event Name	Description	Properties
order_confirmed	Confirmation viewed	transaction_id
refund_requested	Refund initiated	transaction_id, reason
refund_completed	Refund processed	transaction_id, value
review_submitted	Product reviewed	product_id, rating

B2B / SaaS Specific Events

Team & Collaboration

Event Name	Description	Properties
team_created	New team/org made	team_size, plan
team_member_invited	Invite sent	role, invite_method
team_member_joined	Member accepted	role
team_member_removed	Member removed	role
role_changed	Permissions updated	user_id, old_role, new_role

Integration Events

Event Name	Description	Properties
integration_viewed	Integration page seen	integration_name
integration_started	Setup began	integration_name
integration_connected	Successfully connected	integration_name
integration_disconnected	Removed integration	integration_name, reason

Account Events

Event Name	Description	Properties
account_created	New account	source, plan
account_upgraded	Plan upgrade	from_plan, to_plan
account_churned	Account closed	reason, tenure, mrr_lost
account_reactivated	Returned customer	previous_tenure, new_plan

Event Properties (Parameters)

Standard Properties to Include

User Context:

user_id: "12345"
user_type: "free" | "trial" | "paid"
account_id: "acct_123"
plan_type: "starter" | "pro" | "enterprise"

Session Context:

session_id: "sess_abc"
session_number: 5
page: "/pricing"
referrer: "https://google.com"

Campaign Context:

source: "google"
medium: "cpc"
campaign: "spring_sale"
content: "hero_cta"

Product Context (E-commerce):

product_id: "SKU123"
product_name: "Product Name"
category: "Category"
price: 99.99
quantity: 1
currency: "USD"

Timing:

timestamp: "2024-01-15T10:30:00Z"
time_on_page: 45
session_duration: 300

Funnel Event Sequences

Signup Funnel

signup_started
signup_step_completed (email)
signup_step_completed (password)
signup_completed
onboarding_started

Purchase Funnel

pricing_viewed
plan_selected
checkout_started
payment_info_entered
purchase_completed

E-commerce Funnel

product_viewed
product_added_to_cart
cart_viewed
checkout_started
shipping_info_entered
payment_info_entered
purchase_completed

---name: event-library-referencedescription: Comprehensive list of events to track by business type and context.---# Event Library ReferenceComprehensive list of events to track by business type and context.## Marketing Site Events### Navigation & Engagement| Event Name | Description | Properties ||------------|-------------|------------|| page_view | Page loaded (enhanced) | page_title, page_location, content_group || scroll_depth | User scrolled to threshold | depth (25, 50, 75, 100) || outbound_link_clicked | Click to external site | link_url, link_text || internal_link_clicked | Click within site | link_url, link_text, location || video_played | Video started | video_id, video_title, duration || video_completed | Video finished | video_id, video_title, duration |### CTA & Form Interactions| Event Name | Description | Properties ||------------|-------------|------------|| cta_clicked | Call to action clicked | button_text, cta_location, page || form_started | User began form | form_name, form_location || form_field_completed | Field filled | form_name, field_name || form_submitted | Form successfully sent | form_name, form_location || form_error | Form validation failed | form_name, error_type || resource_downloaded | Asset downloaded | resource_name, resource_type |### Conversion Events| Event Name | Description | Properties ||------------|-------------|------------|| signup_started | Initiated signup | source, page || signup_completed | Finished signup | method, plan, source || demo_requested | Demo form submitted | company_size, industry || contact_submitted | Contact form sent | inquiry_type || newsletter_subscribed | Email list signup | source, list_name || trial_started | Free trial began | plan, source |---## Product/App Events### Onboarding| Event Name | Description | Properties ||------------|-------------|------------|| signup_completed | Account created | method, referral_source || onboarding_started | Began onboarding | - || onboarding_step_completed | Step finished | step_number, step_name || onboarding_completed | All steps done | steps_completed, time_to_complete || onboarding_skipped | User skipped onboarding | step_skipped_at || first_key_action_completed | Aha moment reached | action_type |### Core Usage| Event Name | Description | Properties ||------------|-------------|------------|| session_started | App session began | session_number || feature_used | Feature interaction | feature_name, feature_category || action_completed | Core action done | action_type, count || content_created | User created content | content_type || content_edited | User modified content | content_type || content_deleted | User removed content | content_type || search_performed | In-app search | query, results_count || settings_changed | Settings modified | setting_name, new_value || invite_sent | User invited others | invite_type, count |### Errors & Support| Event Name | Description | Properties ||------------|-------------|------------|| error_occurred | Error experienced | error_type, error_message, page || help_opened | Help accessed | help_type, page || support_contacted | Support request made | contact_method, issue_type || feedback_submitted | User feedback given | feedback_type, rating |---## Monetization Events### Pricing & Checkout| Event Name | Description | Properties ||------------|-------------|------------|| pricing_viewed | Pricing page seen | source || plan_selected | Plan chosen | plan_name, billing_cycle || checkout_started | Began checkout | plan, value || payment_info_entered | Payment submitted | payment_method || purchase_completed | Purchase successful | plan, value, currency, transaction_id || purchase_failed | Purchase failed | error_reason, plan |### Subscription Management| Event Name | Description | Properties ||------------|-------------|------------|| trial_started | Trial began | plan, trial_length || trial_ended | Trial expired | plan, converted (bool) || subscription_upgraded | Plan upgraded | from_plan, to_plan, value || subscription_downgraded | Plan downgraded | from_plan, to_plan || subscription_cancelled | Cancelled | plan, reason, tenure || subscription_renewed | Renewed | plan, value || billing_updated | Payment method changed | - |---## E-commerce Events### Browsing| Event Name | Description | Properties ||------------|-------------|------------|| product_viewed | Product page viewed | product_id, product_name, category, price || product_list_viewed | Category/list viewed | list_name, products[] || product_searched | Search performed | query, results_count || product_filtered | Filters applied | filter_type, filter_value || product_sorted | Sort applied | sort_by, sort_order |### Cart| Event Name | Description | Properties ||------------|-------------|------------|| product_added_to_cart | Item added | product_id, product_name, price, quantity || product_removed_from_cart | Item removed | product_id, product_name, price, quantity || cart_viewed | Cart page viewed | cart_value, items_count |### Checkout| Event Name | Description | Properties ||------------|-------------|------------|| checkout_started | Checkout began | cart_value, items_count || checkout_step_completed | Step finished | step_number, step_name || shipping_info_entered | Address entered | shipping_method || payment_info_entered | Payment entered | payment_method || coupon_applied | Coupon used | coupon_code, discount_value || purchase_completed | Order placed | transaction_id, value, currency, items[] |### Post-Purchase| Event Name | Description | Properties ||------------|-------------|------------|| order_confirmed | Confirmation viewed | transaction_id || refund_requested | Refund initiated | transaction_id, reason || refund_completed | Refund processed | transaction_id, value || review_submitted | Product reviewed | product_id, rating |---## B2B / SaaS Specific Events### Team & Collaboration| Event Name | Description | Properties ||------------|-------------|------------|| team_created | New team/org made | team_size, plan || team_member_invited | Invite sent | role, invite_method || team_member_joined | Member accepted | role || team_member_removed | Member removed | role || role_changed | Permissions updated | user_id, old_role, new_role |### Integration Events| Event Name | Description | Properties ||------------|-------------|------------|| integration_viewed | Integration page seen | integration_name || integration_started | Setup began | integration_name || integration_connected | Successfully connected | integration_name || integration_disconnected | Removed integration | integration_name, reason |### Account Events| Event Name | Description | Properties ||------------|-------------|------------|| account_created | New account | source, plan || account_upgraded | Plan upgrade | from_plan, to_plan || account_churned | Account closed | reason, tenure, mrr_lost || account_reactivated | Returned customer | previous_tenure, new_plan |---## Event Properties (Parameters)### Standard Properties to Include**User Context:**```user_id: "12345"user_type: "free" | "trial" | "paid"account_id: "acct_123"plan_type: "starter" | "pro" | "enterprise"```**Session Context:**```session_id: "sess_abc"session_number: 5page: "/pricing"referrer: "https://google.com"```**Campaign Context:**```source: "google"medium: "cpc"campaign: "spring_sale"content: "hero_cta"```**Product Context (E-commerce):**```product_id: "SKU123"product_name: "Product Name"category: "Category"price: 99.99quantity: 1currency: "USD"```**Timing:**```timestamp: "2024-01-15T10:30:00Z"time_on_page: 45session_duration: 300```---## Funnel Event Sequences### Signup Funnel1. signup_started2. signup_step_completed (email)3. signup_step_completed (password)4. signup_completed5. onboarding_started### Purchase Funnel1. pricing_viewed2. plan_selected3. checkout_started4. payment_info_entered5. purchase_completed### E-commerce Funnel1. product_viewed2. product_added_to_cart3. cart_viewed4. checkout_started5. shipping_info_entered6. payment_info_entered7. purchase_completed

tools-only/X-Skills/tree/main/commercial/1270-event-library_94964072 commit 586025e400

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