tools-only For Growth PMs & PLG Practitioners
Build AI agents that drive 15%+ conversion lift through automated activation, engagement, and monetization flows.
Your Pain Points
- ❌ Manual analysis of user activation patterns takes days
- ❌ A/B tests run slowly, insights come too late
- ❌ Onboarding flows are static, not personalized
- ❌ Viral loops depend on manual intervention
- ❌ Conversion optimization is reactive, not proactive
What You Can Build
🎯 Quick Win: Activation Analytics Agent (15 minutes)
ROI: 15% conversion lift through data-driven optimization
Skills: 2 skills
activation_analysis → funnel_optimizer
What it does:
- Automatically analyzes user activation patterns
- Identifies friction points in onboarding
- Recommends specific optimizations
- Tracks conversion metrics in real-time
Impact: Convert insights to action in minutes, not days
🚀 High-Impact: PLG Growth Engine (1 hour)
ROI: 25%+ increase in qualified signups
Skills: 5 skills
activation_analysis → engagement_scoring → monetization_trigger →
viral_loop_optimizer → retention_predictor
What it does:
- Complete PLG funnel automation from signup to monetization
- Personalized onboarding based on user behavior
- Automated viral loop triggers at optimal moments
- Predictive retention scoring with intervention playbooks
Impact:
- Faster time-to-aha moment
- Higher product-qualified lead (PQL) conversion
- Automated growth loops
💼 Enterprise: Full Growth Stack (Half day)
ROI: 3x experimentation velocity, 30%+ conversion improvement
Skills: 8 skills
user_onboarding → activation_analysis → engagement_scoring →
feature_adoption_tracker → viral_coefficient_calculator →
monetization_trigger → retention_predictor → growth_experiment_framework
What it does:
- End-to-end growth automation across AARRR metrics
- Real-time experiment tracking and analysis
- Automated feature rollout based on adoption data
- Viral mechanics optimization
- Predictive churn prevention
Impact:
- Run 3x more experiments in same time
- Data-driven decisions on every feature
- Automated growth playbooks
Top 10 Skills for Growth PMs
Activation & Onboarding
- activation_analysis — Identify friction, optimize aha moments
- user_onboarding — Personalized onboarding flows
- feature_adoption_tracker — Track feature discovery and usage
Engagement & Retention
- engagement_scoring — Real-time user engagement metrics
- retention_predictor — Predict churn 30-60 days early
- habit_formation_engine — Build product habits systematically
Monetization
- monetization_trigger — Optimal upsell timing
- pricing_experiment_framework — A/B test pricing strategies
- value_metric_calculator — Align pricing to user value
Viral Growth
- viral_loop_optimizer — Maximize viral coefficient
Real Results
Case Study: B2B SaaS Product
Company: Freemium SaaS tool, 10K monthly signups Challenge: Only 8% of free users activate, 2% convert to paid
Solution: Deployed activation → engagement → monetization chain
Results:
- ⚡ Activation rate: 8% → 18% (125% increase)
- 📈 Time to activation: 7 days → 2 days
- 💰 Free-to-paid conversion: 2% → 4.5% (125% increase)
- 🎯 MRR growth: 150% in 3 months
- 📊 Experiment velocity: 2x faster iteration
Payback period: Week 2
Common Skill Chains for Growth
New User Activation
user_onboarding → activation_analysis → habit_formation_engine
Use when: Need to optimize aha moment and drive initial value
Feature Launch & Adoption
feature_adoption_tracker → engagement_scoring → usage_analytics
Use when: Rolling out new features, need adoption data
Conversion Optimization
engagement_scoring → monetization_trigger → pricing_experiment_framework
Use when: Optimizing free-to-paid conversion
Viral Growth Loop
viral_loop_optimizer → referral_engine → viral_coefficient_calculator
Use when: Building viral mechanics into product
Retention & Re-engagement
retention_predictor → engagement_scoring → win_back_campaign
Use when: Fighting churn, re-engaging dormant users
Getting Started
Step 1: Install PLG Skills
npm install @skene/skills-directory
npx skills-directory install --target all
Step 2: Choose Your Quick Win
Pick the quick win that matches your time investment:
- 15 minutes: Activation Analytics
- 1 hour: PLG Growth Engine
- Half day: Full Growth Stack
Step 3: Deploy & Measure
- Connect to your product analytics
- Run on sample user cohort
- Measure activation, engagement, conversion
- Iterate based on data
ROI Calculator
Your Product:
- Monthly signups: _
- Current activation rate: _%
- Current free-to-paid: _%
- ARPU: $_
With PLG Growth Engine:
- Activation improvement: +15% (conservative)
- Conversion improvement: +25% (conservative)
- New MRR/month: _ signups × _ activation × _ conversion × $_____ = $_** additional MRR**
- Annual impact: $_** ARR**
Typical Results:
- Early-stage (1K signups/mo): +$5K-$15K MRR/month
- Growth-stage (10K signups/mo): +$50K-$150K MRR/month
- Scale (100K+ signups/mo): +$500K+ MRR/month
PLG Skill Frameworks Included
We've curated 51 PLG skills from leading frameworks:
✅ Reforge Frameworks — Activation, retention, monetization ✅ Product-Led Growth Collective — Viral loops, onboarding ✅ OpenView Partners — PLG benchmarks, best practices ✅ Elena Verna's Playbooks — Growth models, experimentation ✅ Lenny's Newsletter — User psychology, habit formation
Each skill is battle-tested and based on real growth playbooks.
Next Steps
- Quick Win: Start with activation analytics (15 min)
- Explore: Browse all PLG skill chains
- Community: Share your growth wins
- Scale: Add more skills as you optimize
Additional Resources
- Complete Skills Directory — Browse all 75+ PLG skills
- Skill Chain Cookbook — 36+ ready-to-use recipes
- Playbooks — Niche playbooks and exact data to wire
- Value & ROI Guide — Detailed ROI calculations
- Security Best Practices — Production deployment guide
Ready to 3x your growth velocity? Install now and deploy your first agent in 15 minutes.
npm install @skene/skills-directory