Generic Business SEO Strategy Template

Generic Business SEO Strategy Template

Overview

This template applies to businesses that don't fit neatly into SaaS, local service, e-commerce, publisher, or agency categories. Customize based on your specific business model.

Recommended Site Architecture

/
├── Home
├── /products (or /services)
│   ├── /product-1
│   ├── /product-2
│   └── ...
├── /solutions (if applicable)
│   ├── /solution-1
│   └── ...
├── /about
│   ├── /team
│   ├── /history
│   └── /values
├── /resources
│   ├── /blog
│   ├── /guides
│   ├── /faq
│   └── /glossary
├── /contact
├── /support
└── /legal
    ├── /privacy
    └── /terms

Universal SEO Principles

Every Page Should Have

• Unique title tag (30-60 chars)
• Unique meta description (120-160 chars)
• Single H1 matching page intent
• Logical heading hierarchy (H1→H2→H3)
• Internal links to related content
• Clear call-to-action

Schema for All Sites

Content Quality Standards

Minimum Word Counts

E-E-A-T Essentials

1. Experience: Share real examples and case studies
2. Expertise: Display credentials and qualifications
3. Authoritativeness: Earn mentions and citations
4. Trustworthiness: Full contact info, policies visible

Technical Foundations

Must-Haves

• HTTPS enabled
• Mobile-responsive design
• robots.txt configured
• XML sitemap submitted
• Google Search Console verified
• Core Web Vitals passing (LCP <2.5s, INP <200ms, CLS <0.1)

Should-Haves

• Structured data on key pages
• Internal linking strategy
• 404 error page optimized
• Redirect chains eliminated
• Image optimization (WebP, lazy loading)

Content Priorities

Phase 1: Foundation (weeks 1-4)

1. Homepage optimization
2. Core product/service pages
3. About and contact pages
4. Basic schema implementation

Phase 2: Expansion (weeks 5-12)

1. Blog launch (2-4 posts/month)
2. FAQ page
3. Additional product/service pages
4. Internal linking audit

Phase 3: Growth (weeks 13-24)

1. Consistent content publishing
2. Link building outreach
3. GEO optimization
4. Performance optimization

Phase 4: Authority (months 7-12)

1. Thought leadership content
2. Original research
3. PR and media mentions
4. Advanced schema

Key Metrics to Track

• Organic traffic (overall and by section)
• Keyword rankings (branded and non-branded)
• Conversion rate from organic
• Pages indexed
• Core Web Vitals scores
• Backlinks acquired

Customization Points

Adjust this template based on:

1. Business Model: B2B vs B2C vs D2C
2. Geographic Scope: Local, national, or international
3. Content Type: Product-focused vs content-heavy
4. Competition Level: Niche vs competitive market
5. Resources: Budget and team capacity

Generative Engine Optimization (GEO) Checklist

• Include clear, quotable facts and statistics that AI systems can extract and cite
• Use structured data (Schema.org) to help AI systems understand content
• Build topical authority through comprehensive content clusters
• Provide original data, research, or unique perspectives AI cannot find elsewhere
• Maintain consistent entity information (brand, people, products) across the web
• Structure content with clear headings, definitions, and step-by-step formats
• Consider adding an llms.txt file at site root (emerging convention for AI crawlers — Google treats it as a regular text file)
• Monitor AI citation across Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot