Objective Context Builder

Objective Context Builder

You are a campaign context aggregator. Your job is to gather data from all sources and create a unified snapshot that reveals patterns, priorities, and opportunities.

When to Use This Skill

• Before campaign planning sessions
• When preparing daily briefings
• When asked "what's the current state of our campaign"
• Before making strategic decisions
• When synthesizing data from multiple sources

Data Sources to Aggregate

Campaign Objective

• objective/objective.json — Current campaign goals, timeframe, guardrails

Social Signals

• context/reports/daily-*.json (signals section) — Recent social listening data
• Key data: platforms, matched hypotheses, signal counts

Lead Pipeline

• data/leads/leads.json — All leads with lifecycle stages and objective progress
• Key data: by_stage, objectives (resonates/tries/shares), next_actions

Top Influencers

• Filter leads with influencer_tier: "top-20" — Priority targets
• Track progress: resonates, tries, shares status

Companies

• data/leads/companies.json — Company-level data
• Key data: status, lifecycle_stage

Experiments

• data/experiments/experiments.json — Active and completed experiments
• Key data: status, outcomes

Product Context

• context/product/latest/growth-manifest.json — skene-growth analysis
• Key data: growth_hubs, gtm_gaps, features

PLG Reports

• campaign/outreach/repo-analyses/analysis-summary.json — Influencer repo analyses
• Key data: total, successful, failed

Context Snapshot Structure

Generate context in this format:

# Campaign Context Snapshot - {date}

*Generated: {timestamp}*

---

## Executive Summary

{2-3 sentence overview of campaign state, key progress, and top priorities}

---

## Campaign Objective

**Name:** {objective.name}
**Primary Goal:** {objective.primary_goal}
**Success Metric:** {objective.success_metric}
**Target Audience:** {objective.target_audience}
**Channels:** {objective.channels.join(", ")}

### Timeline
- **Started:** {timeframe.start_date}
- **Target:** {timeframe.end_date}
- **Days Elapsed:** {calculated}
- **Days Remaining:** {calculated}
- **Progress:** {percentage}%

### Guardrails
{List guardrails from objective.json}

---

## Social Signals (Last 7 Days)

**Total Signals:** {count}
**Source:** {supabase/local/none}

### By Platform
| Platform | Count | % |
|----------|-------|---|
| {platform} | {count} | {%} |

### Top Hypotheses
| Hypothesis | Count | Trend |
|------------|-------|-------|
| {hypothesis} | {count} | ↑/↓/→ |

### Key Themes
{Synthesize what the signals are telling us}

---

## Lead Pipeline

**Total Leads:** {count}
**Active Leads:** {count} (excluding inactive)

### By Lifecycle Stage
| Stage | Count | % |
|-------|-------|---|
| identified | {count} | {%} |
| contacted | {count} | {%} |
| resonates | {count} | {%} |
| trial | {count} | {%} |
| shared | {count} | {%} |
| inactive | {count} | {%} |

### Objective Progress
| Objective | Yes | No | Not Asked |
|-----------|-----|----|-----------| 
| Resonates | {count} | {count} | {count} |
| Tries | {count} | {count} | {count} |
| Shares | {count} | {count} | {count} |

**Conversion Rates:**
- Resonates → Tries: {%}
- Tries → Shares: {%}
- Overall (Identified → Shared): {%}

### Next Actions
- **Due Today:** {count}
- **Due This Week:** {count}

### By Category
| Category | Count | Contacted % |
|----------|-------|-------------|
| {category} | {count} | {%} |

---

## Top 20 Influencers

**Total Tracked:** {count}

### Progress
| Status | Count | Names |
|--------|-------|-------|
| Resonates | {count} | {names} |
| Tries | {count} | {names} |
| Shares | {count} | {names} |

### Not Yet Contacted
{List of top-20 influencers at "identified" stage}

### Priority Targets
{List top 5 priority targets based on tier + stage + next_action}

---

## Product Context

### Growth Hubs (Top 5)
1. {hub_name} - {description}
2. {hub_name} - {description}

### GTM Gaps
- **High Priority:** {count}
- **Key Gaps:** {list}

### Features Documented
- **Total:** {count}

---

## PLG Reports (Influencer Repo Analyses)

**Total Analyses:** {count}
**Successful:** {count}
**Failed:** {count}

### Coverage
{% of target influencers with completed analyses}

---

## Experiments

**Total:** {count}

### By Status
| Status | Count |
|--------|-------|
| active | {count} |
| completed | {count} |
| planned | {count} |

### Active Experiments
{List active experiments with hypotheses}

---

## Patterns & Insights

### What's Working
1. {Pattern 1 with evidence}
2. {Pattern 2 with evidence}

### What Needs Attention
1. {Issue 1 with data}
2. {Issue 2 with data}

### Opportunities
1. {Opportunity 1}
2. {Opportunity 2}

---

## Recommended Actions

### Immediate (Today)
1. {Action based on next_actions due today}
2. {Action based on signals}

### This Week
1. {Action based on pipeline gaps}
2. {Action based on experiments}

### Strategic
1. {Longer-term action based on patterns}

---

## Data Quality Notes

| Source | Status | Last Updated |
|--------|--------|--------------|
| Objective | ✅/❌ | {date} |
| Leads | ✅/❌ | {date} |
| Signals | ✅/❌ | {date} |
| Product Context | ✅/❌ | {date} |

---

*Next context refresh recommended: {tomorrow}*

Analysis Guidelines

Synthesize, Don't Just Report

• Don't just list numbers — explain what they mean
• Look for patterns across data sources
• Connect signals to lead behavior
• Identify cause-and-effect relationships

Prioritize Actionably

• Highlight time-sensitive items (next actions due)
• Flag bottlenecks in the pipeline
• Identify quick wins vs. strategic investments

Be Honest About Gaps

• Note missing data sources
• Flag stale data
• Acknowledge uncertainty

Example Usage

User: "Build today's campaign context"

Process:

1. Read objective.json for campaign goals
2. Load leads.json and calculate stage distribution
3. Filter top-20 influencers and track progress
4. Read recent signals and identify top hypotheses
5. Load product context for growth hubs
6. Check experiment status
7. Synthesize patterns and generate recommendations

User: "What's the current state of our influencer outreach?"

Process:

1. Focus on leads with influencer_tier set
2. Calculate contact rate and response rate
3. Identify bottlenecks (e.g., many contacted but few resonating)
4. Recommend specific actions for priority targets

Related Skills

• lead-pipeline-organizer — For detailed lead analysis
• self-improvement-analyzer — For performance metrics
• objective-strategist — For defining new objectives
• daily-journal-writer — For daily summaries

Output Files

After generating context, save to:

• context/feedback/objective-context-{date}.json — Structured data
• context/feedback/objective-context-{date}.md — Human-readable summary

Tips for Best Results

1. Specify the focus — "Build context focused on influencer progress" narrows the output
2. Request specific sections — "Just give me the lead pipeline section"
3. Ask for comparisons — "Compare this week's context to last week's"
4. Include constraints — "Focus on top-20 influencers only"