Pages: Blog
Guides blog page structure, SEO, and content marketing best practices.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for topics, audience, and keywords.
Identify:
- Blog purpose: SEO traffic, thought leadership, product education
- Content mix: Pillar pages, cluster content, news
- Audience: Buyers, existing customers, developers
Best Practices
Blog Placement: Subdomain vs Subdirectory
| Option |
Example |
SEO / Use |
| Subdirectory |
example.com/blog |
SEO weight flows to main domain; recommended for product blogs |
| Subdomain |
blog.example.com |
Treated as separate entity; consider for distinct brands or technical isolation |
Choose based on SEO weight distribution, brand consistency, and technical architecture. See Alignify subdomain vs subdirectory guide for details.
Blog Index Page Structure
| Section |
Purpose |
| Featured/Recent |
Highlight newest or most important posts |
| Categories/Topics |
Help users find by theme |
| Editor's Picks |
Curate best content |
| Related posts |
Per-article recommendations |
| Search |
Help users find specific topics |
Content Strategy
- Topical authority: Topic clusters -> pillar page per core topic + 6-12 cluster articles
- Intent mapping: Transactional, problem-aware, informational
- EEAT signals: Author bios, Organization schema, citations, changelog
- Refresh > new: For established sites, updating existing content often outperforms publishing new posts; avoid changing only the date without substantive edits
- Quality > quantity: Fewer high-quality posts beat many mediocre ones; consider deleting, merging, or refreshing underperformers
- Topic focus: Avoid blindly expanding topics; dilution can hurt authority on core topics
- Conversion as north star: SEO KPIs should tie to leads, signups, or sales -> not just traffic
SEO
- Title: 55 chars, power words, primary keyword
- Meta: Clear CTA in description
- Headers: H1-H3 hierarchy, table of contents
- Content depth: 2,500+ words for pillars; Grade 8 readability
- URL: Use components-url-slug -> clean slugs, 3-5 words, under 60 chars
- Schema: Article, BlogPosting, FAQPage where relevant
Technical
- Core Web Vitals: LCP < 1.0s on mobile
- Images: WebP, compressed
- IndexNow: For fast indexing of new posts
Design
- Scannable: Preview copy, thumbnails, hero images
- Social sharing: Share buttons on article pages -> see components-social-share
- Quick answers: Definition boxes, mini-FAQs for AEO
- TOC: Table of contents for Featured Snippets; jump links in long articles
- CTA placement: Sidebar CTA or in-paragraph CTA at key conversion points
- Related/Recent posts: Manual curation or plugin; same topic cluster
Output Format
- Structure for blog index and post template
- Content strategy (pillar + clusters)
- SEO metadata and schema
- Internal linking approach
Related Skills
- pages-article: Single article/post page structure, SEO, schema -> use for individual post templates
- components-url-slug: URL slug for blog posts; 3-5 words, primary keyword
- seo-content-content-strategy: Content clusters, editorial calendar
- seo-content-keyword-research: Keywords for blog topics
- seo-on-page-title, seo-on-page-description, seo-on-page-metadata, seo-on-page-open-graph, seo-on-page-twitter-cards: Blog metadata and social previews
- seo-on-page-schema: Article schema
- pages-resources: Blog may be part of resources hub
1---2name: pages-blog3description: When the user wants to create, optimize, or audit blog page structure and content. Also use when the user mentions "blog page," "blog index," "blog layout," or "content hub."4---5
6# Pages: Blog
7
8Guides blog page structure, SEO, and content marketing best practices.
9
10**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for topics, audience, and keywords.
15
16Identify:
171. **Blog purpose**: SEO traffic, thought leadership, product education
182. **Content mix**: Pillar pages, cluster content, news
193. **Audience**: Buyers, existing customers, developers
20
21## Best Practices
22
23### Blog Placement: Subdomain vs Subdirectory
24
25| Option | Example | SEO / Use |
26|--------|---------|-----------|
27| **Subdirectory** | `example.com/blog` | SEO weight flows to main domain; recommended for product blogs |
28| **Subdomain** | `blog.example.com` | Treated as separate entity; consider for distinct brands or technical isolation |
29
30Choose based on SEO weight distribution, brand consistency, and technical architecture. See [Alignify subdomain vs subdirectory guide](https://alignify.co/zh/seo/create-blog) for details.
31
32### Blog Index Page Structure
33
34| Section | Purpose |
35|---------|---------|
36| **Featured/Recent** | Highlight newest or most important posts |
37| **Categories/Topics** | Help users find by theme |
38| **Editor's Picks** | Curate best content |
39| **Related posts** | Per-article recommendations |
40| **Search** | Help users find specific topics |
41
42### Content Strategy
43
44- **Topical authority**: Topic clusters -> pillar page per core topic + 6-12 cluster articles
45- **Intent mapping**: Transactional, problem-aware, informational
46- **EEAT signals**: Author bios, Organization schema, citations, changelog
47- **Refresh > new**: For established sites, updating existing content often outperforms publishing new posts; avoid changing only the date without substantive edits
48- **Quality > quantity**: Fewer high-quality posts beat many mediocre ones; consider deleting, merging, or refreshing underperformers
49- **Topic focus**: Avoid blindly expanding topics; dilution can hurt authority on core topics
50- **Conversion as north star**: SEO KPIs should tie to leads, signups, or sales -> not just traffic
51
52### SEO
53
54- **Title**: 55 chars, power words, primary keyword
55- **Meta**: Clear CTA in description
56- **Headers**: H1-H3 hierarchy, table of contents
57- **Content depth**: 2,500+ words for pillars; Grade 8 readability
58- **URL**: Use **components-url-slug** -> clean slugs, 3-5 words, under 60 chars
59- **Schema**: Article, BlogPosting, FAQPage where relevant
60
61### Technical
62
63- **Core Web Vitals**: LCP < 1.0s on mobile
64- **Images**: WebP, compressed
65- **IndexNow**: For fast indexing of new posts
66
67### Design
68
69- **Scannable**: Preview copy, thumbnails, hero images
70- **Social sharing**: Share buttons on article pages -> see **components-social-share**
71- **Quick answers**: Definition boxes, mini-FAQs for AEO
72- **TOC**: Table of contents for Featured Snippets; jump links in long articles
73- **CTA placement**: Sidebar CTA or in-paragraph CTA at key conversion points
74- **Related/Recent posts**: Manual curation or plugin; same topic cluster
75
76## Output Format
77
78- **Structure** for blog index and post template
79- **Content** strategy (pillar + clusters)
80- **SEO** metadata and schema
81- **Internal linking** approach
82
83## Related Skills
84
85- **pages-article**: Single article/post page structure, SEO, schema -> use for individual post templates
86- **components-url-slug**: URL slug for blog posts; 3-5 words, primary keyword
87- **seo-content-content-strategy**: Content clusters, editorial calendar
88- **seo-content-keyword-research**: Keywords for blog topics
89- **seo-on-page-title, seo-on-page-description, seo-on-page-metadata, seo-on-page-open-graph, seo-on-page-twitter-cards**: Blog metadata and social previews
90- **seo-on-page-schema**: Article schema
91- **pages-resources**: Blog may be part of resources hub
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