Pages: Homepage
Guides homepage content, structure, and conversion optimization.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and value proposition.
Identify:
- Primary goal: Sign up, demo, purchase, learn more
- Audience: Cold visitors, returning, specific segment
- Traffic source: Organic, paid, referral
Homepage Structure
| Section |
Purpose |
| Hero |
Value proposition, primary CTA, above the fold |
| Social proof |
Logos, testimonials, metrics |
| Features/Benefits |
What it does, why it matters |
| Use cases |
Who it's for, how they use it |
| Objection handling |
FAQ, guarantees, comparisons |
| Final CTA |
Repeat primary action |
Best Practices
Value Proposition
- Clarity: Visitor understands in 5 seconds
- Specificity: Concrete benefit, not vague
- Differentiation: Why you, not alternatives
- Customer language: Their words, not jargon
CTA
- One clear primary action
- Button copy: value-focused ("Start Free Trial") not generic ("Submit")
- Visible without scrolling
- Repeated at logical points
SEO
- Unique title (50-60 chars) with primary keyword
- Meta description (150-160 chars) with CTA
- H1 = value proposition or primary headline
- Logical H2-H6 structure
Output Format
- Structure outline (sections)
- Hero copy options (headline, subheadline, CTA)
- Key sections content suggestions
- SEO metadata (title, description, H1)
- Conversion checklist
Related Skills
- pages-pricing: Homepage often links to pricing
- pages-features: Features section or link to features page
- seo-on-page-title, seo-on-page-description, seo-on-page-metadata, seo-on-page-open-graph, seo-on-page-twitter-cards: Homepage metadata and social previews
- seo-on-page-heading: Homepage heading structure
1---2name: pages-home3description: When the user wants to create, optimize, or audit homepage content and structure. Also use when the user mentions "homepage," "landing page," "main page," or "home page."4---56# Pages: Homepage78Guides homepage content, structure, and conversion optimization.910**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for product, audience, and value proposition.1516Identify:171. **Primary goal**: Sign up, demo, purchase, learn more182. **Audience**: Cold visitors, returning, specific segment193. **Traffic source**: Organic, paid, referral2021## Homepage Structure2223| Section | Purpose |24|---------|---------|25| **Hero** | Value proposition, primary CTA, above the fold |26| **Social proof** | Logos, testimonials, metrics |27| **Features/Benefits** | What it does, why it matters |28| **Use cases** | Who it's for, how they use it |29| **Objection handling** | FAQ, guarantees, comparisons |30| **Final CTA** | Repeat primary action |3132## Best Practices3334### Value Proposition3536- **Clarity**: Visitor understands in 5 seconds37- **Specificity**: Concrete benefit, not vague38- **Differentiation**: Why you, not alternatives39- **Customer language**: Their words, not jargon4041### CTA4243- One clear primary action44- Button copy: value-focused ("Start Free Trial") not generic ("Submit")45- Visible without scrolling46- Repeated at logical points4748### SEO4950- Unique title (50-60 chars) with primary keyword51- Meta description (150-160 chars) with CTA52- H1 = value proposition or primary headline53- Logical H2-H6 structure5455## Output Format5657- **Structure** outline (sections)58- **Hero** copy options (headline, subheadline, CTA)59- **Key sections** content suggestions60- **SEO** metadata (title, description, H1)61- **Conversion** checklist6263## Related Skills6465- **pages-pricing**: Homepage often links to pricing66- **pages-features**: Features section or link to features page67- **seo-on-page-title, seo-on-page-description, seo-on-page-metadata, seo-on-page-open-graph, seo-on-page-twitter-cards**: Homepage metadata and social previews68- **seo-on-page-heading**: Homepage heading structure
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