Pages: Pricing
Guides pricing page content, structure, and conversion optimization.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and pricing strategy.
Identify:
- Pricing model: Subscription, one-time, usage-based, freemium
- Plans: Number of tiers, differentiation
- Primary goal: Sign up, contact sales, trial
- Objections: Price sensitivity, "which plan?" confusion
Pricing Page Structure
| Section |
Purpose |
| Headline |
Value-focused; "Simple pricing" or benefit-led |
| Plan comparison |
Clear table or cards; feature comparison |
| FAQ |
Common objections (billing, cancellation, refunds) |
| Social proof |
Testimonials, logos, "X companies trust us" |
| CTA |
Per plan or unified "Get started" |
| Guarantee |
Money-back, free trial, no credit card |
Best Practices
Plan Presentation
- Anchoring: Lead with mid-tier or annual discount
- Differentiation: Clear "most popular" or "best value"
- Feature clarity: What's included; avoid vague "Advanced features"
- Comparison: Help user choose (quiz, comparison table)
Objection Handling
- Price: ROI, cost per use, comparison to alternatives
- Commitment: Free trial, no CC, cancel anytime
- Uncertainty: Guarantee, case studies, support
SEO
- Title: "Pricing | [Product]" or "Plans & Pricing"
- Meta: Include price range or "Start free" if applicable
- Schema: Consider Product/Offer structured data
Output Format
- Headline options
- Plan structure (tiers, features, pricing display)
- FAQ topics and sample answers
- CTA copy per plan
- Objection handling copy
- SEO metadata
Related Skills
- pages-home: Homepage links to pricing
- pages-features: Features inform plan differentiation
- seo-on-page-schema: Product/Offer schema for pricing
1---2name: pages-pricing3description: When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," or "subscription."4---56# Pages: Pricing78Guides pricing page content, structure, and conversion optimization.910**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for product, audience, and pricing strategy.1516Identify:171. **Pricing model**: Subscription, one-time, usage-based, freemium182. **Plans**: Number of tiers, differentiation193. **Primary goal**: Sign up, contact sales, trial204. **Objections**: Price sensitivity, "which plan?" confusion2122## Pricing Page Structure2324| Section | Purpose |25|---------|---------|26| **Headline** | Value-focused; "Simple pricing" or benefit-led |27| **Plan comparison** | Clear table or cards; feature comparison |28| **FAQ** | Common objections (billing, cancellation, refunds) |29| **Social proof** | Testimonials, logos, "X companies trust us" |30| **CTA** | Per plan or unified "Get started" |31| **Guarantee** | Money-back, free trial, no credit card |3233## Best Practices3435### Plan Presentation3637- **Anchoring**: Lead with mid-tier or annual discount38- **Differentiation**: Clear "most popular" or "best value"39- **Feature clarity**: What's included; avoid vague "Advanced features"40- **Comparison**: Help user choose (quiz, comparison table)4142### Objection Handling4344- **Price**: ROI, cost per use, comparison to alternatives45- **Commitment**: Free trial, no CC, cancel anytime46- **Uncertainty**: Guarantee, case studies, support4748### SEO4950- Title: "Pricing | [Product]" or "Plans & Pricing"51- Meta: Include price range or "Start free" if applicable52- Schema: Consider Product/Offer structured data5354## Output Format5556- **Headline** options57- **Plan structure** (tiers, features, pricing display)58- **FAQ** topics and sample answers59- **CTA** copy per plan60- **Objection handling** copy61- **SEO** metadata6263## Related Skills6465- **pages-home**: Homepage links to pricing66- **pages-features**: Features inform plan differentiation67- **seo-on-page-schema**: Product/Offer schema for pricing
tools-only