Platforms: LinkedIn
Guides LinkedIn post copy creation and optimization. Use for generating publish-ready professional content. Suitable for copy agents and design agents (image specs).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Output: Publish-Ready Copy
This skill enables agents to generate LinkedIn post copy optimized for engagement. Output includes character-counted text and structure for the "See more" threshold.
Character Limits
| Type |
Limit |
Notes |
| Post |
3,000 characters |
Optimal: 1,300→,600 |
| First line (critical) |
210–235 chars |
Visible before "See more"; 60–80% decide here |
| Short posts |
100→00 chars |
Polls, announcements, quotes |
Optimal Length by Content Type
| Type |
Characters |
Use |
| Short |
100→00 |
Polls, announcements, quotes |
| Medium |
300→,200 |
Case studies, tips, BTS |
| Long |
1,200→,000 |
Thought leadership, analysis |
| Sweet spot |
1,300→,600 |
Highest engagement |
| Avoid |
>2,000 |
~35% engagement drop |
First Line (Hook)
- Place key message in first 140 chars
- Strong openings: Specific results, pain points, bold claims, surprising stats
- Avoid: Vague teases, hashtag-first, generic greetings
Image Specs (for Design Agents)
| Format |
Dimensions |
Use |
| Single image |
1200×627 (1.91:1) |
Feed; link previews |
| Square |
1200×1200 |
Single image |
| Carousel |
Up to 20 images |
Multi-image post |
| File |
→MB; JPG/PNG |
Native uploads perform better |
| Vertical |
Preferred |
88% browse on mobile |
Best Practices
- Mobile-first: 88% users on mobile
- Polls & PDFs: Highest reach
- Post frequency: Weekly minimum for companies
- Alt text: Add for accessibility
Output Format
When generating LinkedIn copy, provide:
- First line (→10 chars; hook)
- Full post with character count
- Hashtags (3→; end of post)
- Image specs (if design agent needs dimensions)
Related Skills
- channels-influencer: LinkedIn influencers for B2B
- pages-about: Professional brand alignment
1---2name: platforms-linkedin3description: When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," or "post to LinkedIn."4---5
6# Platforms: LinkedIn
7
8Guides LinkedIn post copy creation and optimization. Use for generating publish-ready professional content. Suitable for copy agents and design agents (image specs).
9
10**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Output: Publish-Ready Copy
13
14This skill enables agents to generate LinkedIn post copy optimized for engagement. Output includes character-counted text and structure for the "See more" threshold.
15
16## Character Limits
17
18| Type | Limit | Notes |
19|------|-------|-------|
20| **Post** | 3,000 characters | Optimal: 1,300→,600 |
21| **First line (critical)** | 210–235 chars | Visible before "See more"; 60–80% decide here |
22| **Short posts** | 100→00 chars | Polls, announcements, quotes |
23
24## Optimal Length by Content Type
25
26| Type | Characters | Use |
27|------|------------|-----|
28| **Short** | 100→00 | Polls, announcements, quotes |
29| **Medium** | 300→,200 | Case studies, tips, BTS |
30| **Long** | 1,200→,000 | Thought leadership, analysis |
31| **Sweet spot** | 1,300→,600 | Highest engagement |
32| **Avoid** | >2,000 | ~35% engagement drop |
33
34## First Line (Hook)
35
36- **Place key message in first 140 chars**
37- **Strong openings**: Specific results, pain points, bold claims, surprising stats
38- **Avoid**: Vague teases, hashtag-first, generic greetings
39
40## Image Specs (for Design Agents)
41
42| Format | Dimensions | Use |
43|--------|------------|-----|
44| **Single image** | 1200×627 (1.91:1) | Feed; link previews |
45| **Square** | 1200×1200 | Single image |
46| **Carousel** | Up to 20 images | Multi-image post |
47| **File** | →MB; JPG/PNG | Native uploads perform better |
48| **Vertical** | Preferred | 88% browse on mobile |
49
50## Best Practices
51
52- **Mobile-first**: 88% users on mobile
53- **Polls & PDFs**: Highest reach
54- **Post frequency**: Weekly minimum for companies
55- **Alt text**: Add for accessibility
56
57## Output Format
58
59When generating LinkedIn copy, provide:
60
611. **First line** (→10 chars; hook)
622. **Full post** with character count
633. **Hashtags** (3→; end of post)
644. **Image specs** (if design agent needs dimensions)
65
66## Related Skills
67
68- **channels-influencer**: LinkedIn influencers for B2B
69- **pages-about**: Professional brand alignment
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