tools-only Schema.org Types — Status & Recommendations (February 2026)
Schema.org Version: 29.4 (December 8, 2025)
Format Preference
Always use JSON-LD (<script type="application/ld+json">).
Google's documentation explicitly recommends JSON-LD over Microdata and RDFa.
AI Search Note: Content with proper schema has ~2.5× higher chance of appearing in AI-generated answers (confirmed by Google and Microsoft, March 2025).
Active — Recommend freely
| Type | Use Case | Key Properties |
|---|---|---|
| Organization | Company info | name, url, logo, contactPoint, sameAs |
| LocalBusiness | Physical businesses | name, address, telephone, openingHours, geo, priceRange |
| SoftwareApplication | Desktop/mobile apps | name, operatingSystem, applicationCategory, offers, aggregateRating |
| WebApplication | Browser-based SaaS | name, applicationCategory, offers, browserRequirements, featureList |
| Product | Physical/digital products | name, image, description, sku, brand, offers, review |
| Offer | Pricing | price, priceCurrency, availability, url, validFrom |
| Service | Service businesses | name, provider, areaServed, description, offers |
| Article | Blog posts, news | headline, author, datePublished, dateModified, image, publisher |
| BlogPosting | Blog content | Same as Article + blog-specific context |
| NewsArticle | News content | Same as Article + news-specific context |
| Review | Individual reviews | reviewRating, author, itemReviewed, reviewBody |
| AggregateRating | Rating summaries | ratingValue, reviewCount, bestRating, worstRating |
| BreadcrumbList | Navigation | itemListElement with position, name, item |
| WebSite | Site-level | name, url, potentialAction (SearchAction for sitelinks search) |
| WebPage | Page-level | name, description, datePublished, dateModified |
| Person | Author/team | name, jobTitle, url, sameAs, image, worksFor |
| ContactPage | Contact pages | name, url |
| VideoObject | Video content | name, description, thumbnailUrl, uploadDate, duration, contentUrl |
| ImageObject | Image content | contentUrl, caption, creator, copyrightHolder |
| Event | Events | name, startDate, endDate, location, organizer, offers |
| JobPosting | Job listings | title, description, datePosted, hiringOrganization, jobLocation |
| Course | Educational content | name, description, provider, hasCourseInstance |
| DiscussionForumPosting | Forum threads | headline, author, datePublished, text, url |
| ProductGroup | Variant products | name, productGroupID, variesBy, hasVariant |
| ProfilePage | Author/creator profiles | mainEntity (Person), name, url, description, sameAs |
Restricted — Only for specific site types
| Type | Restriction | Since |
|---|---|---|
| FAQPage | Government and healthcare authority sites ONLY | August 2023 |
Google severely limited FAQ rich results. Only authoritative sources (government, health organizations) now receive FAQ rich results. Do NOT recommend FAQPage schema for commercial sites.
Deprecated — Never recommend
| Type | Status | Since | Notes |
|---|---|---|---|
| HowTo | Rich results fully removed | September 2023 | Google stopped showing how-to rich results |
| SpecialAnnouncement | Deprecated | July 31, 2025 | COVID-era schema, no longer processed |
| CourseInfo | Retired from rich results | June 2025 | Merged into Course |
| EstimatedSalary | Retired from rich results | June 2025 | No longer displayed |
| LearningVideo | Retired from rich results | June 2025 | Use VideoObject instead |
| ClaimReview | Retired from rich results | June 2025 | Fact-check markup no longer generates rich results |
| VehicleListing | Retired from rich results | June 2025 | Vehicle listing structured data discontinued |
| Book Actions | Deprecated then REVERSED | June 2025 | Still functional as of Feb 2026 — historical note only |
| Practice Problem | Retired from rich results | Late 2025 | Educational practice problems no longer displayed |
| Dataset | Retired from rich results | Late 2025 | Dataset Search feature discontinued |
Recent Additions (2024-2026)
| Type/Feature | Added | Notes |
|---|---|---|
| Product Certification markup | April 2025 | Energy ratings, safety certifications. Replaced EnergyConsumptionDetails. |
| ProductGroup | 2025 | E-commerce product variants with variesBy, hasVariant properties |
| ProfilePage | 2025 | Author/creator profile pages with mainEntity Person for E-E-A-T |
| DiscussionForumPosting | 2024 | For forum/community content |
| Speakable | Updated 2024 | For voice search optimization |
| LoyaltyProgram | June 2025 | Member pricing, loyalty card structured data |
| Organization-level shipping/return policies | November 2025 | Configure via Search Console without Merchant Center |
| ConferenceEvent | December 2025 | Schema.org v29.4 addition |
| PerformingArtsEvent | December 2025 | Schema.org v29.4 addition |
E-commerce Requirements (Updated)
| Requirement | Status | Since |
|---|---|---|
returnPolicyCountry in MerchantReturnPolicy |
Required | March 2025 |
| Product variant structured data | Expanded | 2025 — includes apparel, cosmetics, electronics |
Note: Content API for Shopping sunsets August 18, 2026. Migrate to Merchant API.
Validation Checklist
For any schema block, verify:
- ✅
@contextis"https://schema.org"(not http) - ✅
@typeis a valid, non-deprecated type - ✅ All required properties are present
- ✅ Property values match expected data types
- ✅ No placeholder text (e.g., "[Business Name]")
- ✅ URLs are absolute, not relative
- ✅ Dates are in ISO 8601 format
- ✅ Images have valid URLs