training:bonus-patterns - Marketing Pattern Library

/training:bonus-patterns - Marketing Pattern Library

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Instructions for Claude

Bonus command for building a marketing pattern library - the secret weapon of 10x marketers.

Create Pattern Library

BONUS: Marketing Pattern Library System

Let me help you set up your personal pattern library - a living document that captures what works and compounds your marketing effectiveness.

What is a Pattern Library?

A pattern library documents:

• Winning patterns - What worked and why
• Failing patterns - What didn't work and why
• Persona-specific patterns - What resonates with each audience
• Channel-specific patterns - What works on each platform
• Seasonal patterns - What works at different times

Pattern Library Template

# Marketing Pattern Library

## How to Use
- Review before each campaign
- Update after each campaign
- Track performance metrics
- Note context for each pattern

---

## Headline Patterns

### High-Performers (2x+ average)
| Pattern | Example | Performance | Context |
|---------|---------|-------------|---------|
| How [Persona] can [Benefit] | "How remote managers save 10 hrs/week" | 2.3x CTR | Works best for Solo Sam |
| [Number] ways to [Outcome] | "7 ways to coordinate team focus" | 2.1x CTR | Odd numbers outperform even |
| The [Adjective] guide to [Topic] | "The complete guide to remote productivity" | 1.8x CTR | Best for pillar content |

### Underperformers (Avoid)
| Pattern | Why It Failed |
|---------|---------------|
| "Revolutionary" anything | Too hyperbolic, low trust |
| Clickbait questions | High opens, low engagement |

---

## Email Patterns

### Subject Lines
| Pattern | Open Rate | Notes |
|---------|-----------|-------|
| [First Name], [question]? | +34% | Personalization + curiosity |
| [Number] inside | +28% | Creates anticipation |
| Quick [benefit] | +22% | Respects time |

### Body Copy
- P.S. lines increase clicks 22%
- Single CTA outperforms multiple 3:1
- First paragraph under 2 sentences

### Send Times
| Day | Time | Performance |
|-----|------|-------------|
| Tuesday | 10:00 AM | Best overall |
| Thursday | 2:00 PM | Second best |
| Monday AM | - | -40% engagement |

---

## Social Media Patterns

### LinkedIn
| Format | Engagement | Best For |
|--------|------------|----------|
| Carousel | 3.2x | How-to content |
| Single image | 1.8x | Announcements |
| Text-only | 1.0x | Thought leadership |

**Winning Post Structure:**
1. Hook (line 1) - Bold claim or controversy
2. Problem (lines 2-4)
3. Solution (lines 5-10)
4. Proof (lines 11-13)
5. CTA (final line)

### Twitter/X
| Format | Engagement |
|--------|------------|
| Thread (7-10 tweets) | 4x single |
| Image + short text | 2.5x |
| Question tweets | 2x |

---

## Ad Copy Patterns

### Google Ads
| Element | Winning Pattern |
|---------|-----------------|
| Headline 1 | Benefit + Number |
| Headline 2 | Brand + Differentiator |
| Description | Problem → Solution → CTA |

### Meta Ads
| Angle | CTR | CPA |
|-------|-----|-----|
| Problem-focused | 1.8% | Higher |
| Social proof | 2.1% | Lower |
| Urgency | 1.5% | Variable |

---

## Persona-Specific Patterns

### Solo Sam (B2B Technical)
- Responds to: ROI, efficiency, metrics
- Avoid: Fluffy language, vague benefits
- Best channels: LinkedIn, Email
- Best times: Tuesday-Thursday, business hours

### Startup Sam (Founder)
- Responds to: Growth, scale, speed
- Avoid: Enterprise jargon
- Best channels: Twitter, Product Hunt
- Best times: Evenings, weekends

### Solo Steve (Solopreneur)
- Responds to: Time savings, DIY, affordability
- Avoid: Team-focused messaging
- Best channels: Twitter, Email
- Best times: Early morning, evening

---

## Pattern Capture Template

When you discover a new pattern:

### [Pattern Name]
- **What:** [Description]
- **Performance:** [Metrics]
- **When to use:** [Context]
- **When to avoid:** [Context]
- **Date discovered:** [Date]
- **Campaign:** [Reference]

Using Commands to Build Patterns

After each campaign, use:

/analytics:report "campaign name" "all metrics"

Then document:

1. What content performed best?
2. What headlines got highest CTR?
3. What CTAs drove most conversions?
4. What times/days worked best?

Pattern Library Best Practices

1. Review before campaigns - Check what worked before
2. Update after campaigns - Add new learnings
3. Include failures - Know what to avoid
4. Add context - Why it worked matters
5. Track metrics - Quantify performance

CRO Patterns

Landing Page Patterns

Form Patterns

Popup Patterns

High-Converting Popup Elements:

• Clear value in headline (not "Subscribe")
• Single field (email only)
• Visible close button
• Mobile-friendly (full-screen OK)
• Frequency cap (once per session)

Signup Flow Patterns

Onboarding Patterns

Paywall Patterns

Effective Upgrade Screen Elements:

• Feature comparison table
• Current plan highlighted
• Testimonial from similar user
• "Most popular" badge
• Annual discount prominent

Remember: Patterns compound. Each campaign makes the next one better.