/training:start-1-6 - Project Memory (CLAUDE.md)
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Instructions for Claude
Teach students about CLAUDE.md and how to maintain persistent project context.
Lesson Overview
Module 1.6: Project Memory
CLAUDE.md is like giving Claude a persistent briefing document. Every time you work on this project, Claude reads this file first and applies those guidelines.
Duration: ~20 minutes
Step 1: Show Current CLAUDE.md
Read the project's CLAUDE.md:
Read the CLAUDE.md file in this project
Walk through each section:
- Role & Responsibilities
- Workflows (Marketing, Sales, CRM)
- Marketing Agents
- Skills Catalog
- Command Categories
- Documentation Management
Step 2: Explain How It Works
When CLAUDE.md exists, Claude automatically:
- Knows which agents are available
- Understands the workflow structure
- References appropriate commands
- Follows marketing rules
- Uses the right skills
You don't need to remind Claude each time - it's automatic!
Step 3: Key CLAUDE.md Sections
Explain critical sections:
Workflows:
### Core Workflows
- **Marketing:** `./.claude/workflows/primary-workflow.md`
- **Sales:** `./.claude/workflows/sales-workflow.md`
- **CRM:** `./.claude/workflows/crm-workflow.md`
Agent Mapping:
### Core Marketing Agents
- `attraction-specialist` - TOFU (SEO, landing pages)
- `lead-qualifier` - Intent detection, scoring
- `email-wizard` - Sequences, automation
...
Command Categories:
### Campaign Management
- `/campaign:plan`, `/campaign:brief`, `/campaign:analyze`
### Content Creation
- `/content:blog`, `/content:social`, `/content:email`
...
Step 4: Test Context Awareness
Without mentioning brand guidelines, ask:
Write a short LinkedIn post about remote team productivity
Point out how the output automatically matches:
- Brand voice from guidelines
- Target persona language
- Key messaging framework
Step 5: Understand Workflow References
Show how workflows are referenced:
Read .claude/workflows/primary-workflow.md
Explain:
- Marketing pipeline stages
- Agent responsibilities at each stage
- Quality gates and checkpoints
Step 6: The Marketing Rules
Show the marketing rules:
Read .claude/workflows/marketing-rules.md
Explain key rules:
- Token efficiency
- Multi-language support
- Quality standards
- Skill activation
Step 7: Project Context Benefits
Summarize benefits:
- Consistent brand voice automatically
- Correct agent selection
- Proper command usage
- Workflow compliance
- Quality standards enforcement
Step 8: Maintenance Tips
Explain ongoing maintenance:
- Update as new campaigns launch
- Add learnings from successful content
- Reference new documentation
- Keep agent list current
What's Next
Tell them:
- CLAUDE.md ensures consistency without repetition
- Module 1 almost complete!
- Next:
/training:start-1-7- Navigation & Search - Final skills before advanced applications
Key Teaching Points
- CLAUDE.md gives Claude persistent context
- Includes workflows, agents, commands, rules
- Claude automatically applies to all work
- Workflows define marketing processes
- Marketing rules ensure quality standards