Extract Project Logo

Extract project logo

This skill extracts a project's official logo from its website or related sources, prioritising high-quality vector formats and official brand assets.

Required inputs

Before starting, gather the following from the user:

1. Website URL - The project's main website (e.g., https://example.com)
2. Save path - Local filesystem path where the logo should be saved (e.g., ./logos/example-logo.svg)
3. Format preference (optional) - Preferred format: SVG (recommended), PNG, or any

If any required input is missing, ask the user before proceeding.

Save all project logos in the target folder. We will pick variants and post-process those later.

There is no universal standard how artist name their logo files for dark and light variants. In our case, we always say

• light: light (white) text on dark or transparent background
• dark: dark (black) text on white or transparent background

Following vocabulary is used:

• Brand mark: same as logo mark, the logo without the brand name text
• Word mark: the logo with the brand name text

Step 1: Search for brand kit or media resources

The highest quality logos are typically found in official brand/media kits. Search for these pages:

1. Navigate to the website and look for links in the footer or header:

   • "Brand", "Brand Kit", "Brand Assets", "Brand Guidelines"
   • "Media", "Media Kit", "Press", "Press Kit"
   • "Resources", "Downloads", "Assets"

2. Try common URL patterns:

   • {base_url}/brand
   • {base_url}/brand-kit
   • {base_url}/media
   • {base_url}/press
   • {base_url}/assets
   • {base_url}/resources

3. If a brand kit is found:

   • Look for downloadable logo packages (often ZIP files)
   • Prefer SVG or vector formats over raster images
   • Choose the most square logo variant if multiple options exist
   • If both light and dark themes are present, get both
   • If colourful option exist, get it as well

If a brand kit is found with suitable logos, proceed to Step 5.

Step 2: Check GitHub repository

Many projects host their logos in their GitHub repositories:

1. Find the project's GitHub repository (often linked in website footer/header)

2. Search these common locations:

   • /assets/ or /images/ directories
   • /branding/ or /brand/ directories
   • /public/ directory (for web apps)
   • /docs/ or /documentation/ directories
   • Root directory (README badges, logo files)

3. Check the README.md for embedded logos:

   • Look for <img> tags or markdown image syntax
   • These often point to high-quality logo files

4. Search for files named:

   • logo.svg, logo.png, logo-*.svg
   • {project-name}.svg, {project-name}-logo.*
   • brand.*, icon.*

If a suitable logo is found, proceed to Step 4.

Step 3: Extract from website directly

If no brand kit or GitHub assets are available, extract the logo from the website:

Option A: Using MCP Playwright (recommended for dynamic sites)

Use the MCP Playwright tool to:

1. Navigate to the homepage

2. Look for logo elements in the header (typically top-left):

   • Search for <img> tags with class/id containing "logo"
   • Check for <svg> elements in the header
   • Look for elements with role="img" and logo-related aria labels

3. Extract the image source URL or SVG content

Option B: Check meta tags and favicon

1. Open Graph image - Check for <meta property="og:image"> tag

   • Often a high-quality image suitable for social sharing
   • May include branding elements

2. Favicon - Check for high-resolution favicon:

   • <link rel="icon" type="image/svg+xml"> (best - vector)
   • <link rel="apple-touch-icon"> (usually 180x180 PNG)
   • /favicon.ico (low resolution, last resort)

3. Twitter Card image - Check <meta name="twitter:image">

Step 4: Extract from Twitter

Get the project logo from their Twitter (also known as X.com) avatar image.

Step 5: Extract from Coingecko

Get the project logo from their Coingecko.

Step 6: Download and save

1. For SVG files:

   • Download the raw SVG content
   • Ensure the file is valid XML
   • Save with .svg extension

2. For raster images (PNG, etc.):

   • Download the highest resolution available
   • Verify file integrity after download
   • Save with appropriate extension

3. Verify the saved file:

   • Open the file to confirm it displays correctly
   • Check file size is reasonable (not 0 bytes or corrupted)

Download methods

Using curl:

curl -o "{save_path}" "{logo_url}"

Using Python:

import requests

response = requests.get("{logo_url}")
with open("{save_path}", "wb") as f:
    f.write(response.content)

For SVG content extracted directly:

with open("{save_path}", "w") as f:
    f.write(svg_content)

Step 7: Report results to user

Provide the user with:

1. Source location - Where the logo was found (brand kit URL, GitHub path, etc.)
2. File details - Format, dimensions (for raster), file size
3. Saved path - Confirm where the file was saved
4. Alternative versions - Note if other variants are available (dark mode, icon-only, etc.)

Step 8: Save the report as Markdown file next to the logos

• Create a Markdown file in the folder where logos where saved
• Include the same information as for the user report
• Include links to the web pages, brand pages and brand kits used

Troubleshooting

No logo found

If no suitable logo can be found:

1. Check if the project uses a different primary domain
2. Look for the project on social media (Twitter/X, LinkedIn) - profile images are often logos
3. Search "[project name] logo" on image search engines
4. Check DeFiLlama, CoinGecko, or similar aggregators for crypto projects
5. Ask the user if they have alternative sources or contacts

Dynamic/JavaScript-rendered logos

If the logo is rendered via JavaScript:

1. Use MCP Playwright to load the page fully
2. Wait for dynamic content to render
3. Extract from the rendered DOM

Logo requires authentication

If brand assets are behind a login:

1. Inform the user
2. Provide the URL to the brand kit page
3. Ask the user to download manually or provide credentials (if appropriate)