Keyword Research
Discovers, scores, and clusters keywords for SEO and GEO planning.
Quick Start
Research keywords for [topic/product/service]
What keywords is [competitor URL] ranking for that I should target?
Skill Contract
Expected output: a prioritized keyword brief plus the standard handoff summary for memory/research/.
- Reads: topic or seed keyword, target market/language, business goal, site DR, and any user-provided or tool metrics.
- Writes: a user-facing research deliverable and reusable summary.
- Promotes: durable keyword priorities, competitor facts, and pending strategy decisions to
memory/hot-cache.md, memory/open-loops.md, and memory/research/.
- Done when: every shortlisted keyword carries volume + difficulty + intent (or a labeled N/A); keywords are grouped into pillar + cluster hubs; and the deliverable names at least 3 prioritized Quick Win / Growth / GEO opportunities.
- Primary next skill: competitor-analysis when the keyword set is ready for market comparison.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional integrations: ~~SEO tool, ~~search console. Without tools, ask for seed keywords, audience, goals, and any known metrics. See CONNECTORS.md.
Zero-dependency local helper (no tool needed): python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/suggest.py" "<seed>" --expand harvests free keyword ideas from Google Autocomplete (⚠️ unofficial endpoint). Search volume / difficulty still needs ~~SEO tool or own Search Console data. See scripts/connectors/README.md.
Striking-distance shortcut (when ~~search console is connected): before broad discovery, mine your own GSC query data for terms already ranking in positions ~5–20 — page-one tail and page two. These are proven demand a small push can convert, so they are the fastest opportunity set. The Search Analytics API sorts by clicks and has no position filter, so request a high rowLimit and filter the 5–20 window client-side, then attach volume / difficulty / intent to that shortlist. Work this set first; treat its metrics as Measured.
Instructions
When a user requests keyword research, run eight phases and announce each as [Phase X/8: Name]:
- Scope — clarify product, audience, business goal, DR, geography, and language.
- Discover — seed from core, problem, solution, audience, and industry terms.
- Variations — expand with modifiers and long-tail patterns.
- Classify — tag by intent (informational, navigational, commercial, transactional).
- Score — assign difficulty (1-100) and compute
Opportunity = (Volume × Intent Value) / Difficulty, with Intent Value 1 / 1 / 2 / 3.
- GEO-Check — flag AI-answer-friendly queries such as questions, definitions, comparisons, lists, and how-tos.
- Cluster — group keywords into pillar + cluster topic hubs.
- Deliver — output an Executive Summary, Quick Wins / Growth / GEO opportunities, Topic Clusters, Content Calendar, and Next Steps.
Label every metric Measured (tool/export), User-provided, or Estimated (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.
Quality bar: every recommendation includes at least one specific number. Rewrite generic advice into a concrete keyword + volume + difficulty + reason.
Reference: See references/instructions-detail.md for the full 8-phase templates, expansion patterns, intent table, difficulty tiers, opportunity matrix, GEO indicators, cluster template, actionable-vs-generic examples, and advanced usage.
Example
See references/example-report.md for a full worked sample.
Save Results
Write path: memory/research/keyword-research/YYYY-MM-DD-<topic>.md; promote durable keyword priorities to memory/hot-cache.md. See Skill Contract §Save Results Template.
Reference Materials
- Instructions Detail — Workflow, scoring, cluster template, advanced usage
- Keyword Intent Taxonomy — Intent signals and content mapping
- Topic Cluster Templates — Pillar and cluster patterns
- Keyword Prioritization Framework — Scoring and prioritization rules
- Example Report — Worked sample
Next Best Skill
Primary: competitor-analysis. Also: content-gap-analysis and serp-analysis.
1---2name: keyword-research3description: Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. 关键词研究/内容选题4license: Apache-2.05---67# Keyword Research89Discovers, scores, and clusters keywords for SEO and GEO planning.1011## Quick Start1213```14Research keywords for [topic/product/service]15```1617```18What keywords is [competitor URL] ranking for that I should target?19```2021## Skill Contract2223**Expected output**: a prioritized keyword brief plus the standard handoff summary for `memory/research/`.2425- **Reads**: topic or seed keyword, target market/language, business goal, site DR, and any user-provided or tool metrics.26- **Writes**: a user-facing research deliverable and reusable summary.27- **Promotes**: durable keyword priorities, competitor facts, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`.28- **Done when**: every shortlisted keyword carries volume + difficulty + intent (or a labeled N/A); keywords are grouped into pillar + cluster hubs; and the deliverable names at least 3 prioritized Quick Win / Growth / GEO opportunities.29- **Primary next skill**: [competitor-analysis](../competitor-analysis/SKILL.md) when the keyword set is ready for market comparison.3031### Handoff Summary3233> Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../references/skill-contract.md).3435## Data Sources3637Optional integrations: ~~SEO tool, ~~search console. Without tools, ask for seed keywords, audience, goals, and any known metrics. See [CONNECTORS.md](../../CONNECTORS.md).3839**Zero-dependency local helper** (no tool needed): `python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/suggest.py" "<seed>" --expand` harvests free keyword ideas from Google Autocomplete (⚠️ unofficial endpoint). Search *volume / difficulty* still needs `~~SEO tool` or own Search Console data. See [scripts/connectors/README.md](../../scripts/connectors/README.md).4041**Striking-distance shortcut** (when `~~search console` is connected): before broad discovery, mine your own GSC query data for terms already ranking in positions ~5–20 — page-one tail and page two. These are proven demand a small push can convert, so they are the fastest opportunity set. The Search Analytics API sorts by clicks and has **no position filter**, so request a high `rowLimit` and filter the 5–20 window client-side, then attach volume / difficulty / intent to that shortlist. Work this set first; treat its metrics as **Measured**.4243## Instructions4445When a user requests keyword research, run eight phases and announce each as `[Phase X/8: Name]`:46471. **Scope** — clarify product, audience, business goal, DR, geography, and language.482. **Discover** — seed from core, problem, solution, audience, and industry terms.493. **Variations** — expand with modifiers and long-tail patterns.504. **Classify** — tag by intent (informational, navigational, commercial, transactional).515. **Score** — assign difficulty (1-100) and compute `Opportunity = (Volume × Intent Value) / Difficulty`, with Intent Value `1 / 1 / 2 / 3`.526. **GEO-Check** — flag AI-answer-friendly queries such as questions, definitions, comparisons, lists, and how-tos.537. **Cluster** — group keywords into pillar + cluster topic hubs.548. **Deliver** — output an Executive Summary, Quick Wins / Growth / GEO opportunities, Topic Clusters, Content Calendar, and Next Steps.5556Label every metric **Measured** (tool/export), **User-provided**, or **Estimated** (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.5758**Quality bar**: every recommendation includes at least one specific number. Rewrite generic advice into a concrete keyword + volume + difficulty + reason.5960> **Reference**: See [references/instructions-detail.md](references/instructions-detail.md) for the full 8-phase templates, expansion patterns, intent table, difficulty tiers, opportunity matrix, GEO indicators, cluster template, actionable-vs-generic examples, and advanced usage.6162## Example6364See [references/example-report.md](references/example-report.md) for a full worked sample.6566## Save Results6768Write path: `memory/research/keyword-research/YYYY-MM-DD-<topic>.md`; promote durable keyword priorities to `memory/hot-cache.md`. See [Skill Contract](../../references/skill-contract.md) §Save Results Template.6970## Reference Materials7172- [Instructions Detail](references/instructions-detail.md) — Workflow, scoring, cluster template, advanced usage73- [Keyword Intent Taxonomy](references/keyword-intent-taxonomy.md) — Intent signals and content mapping74- [Topic Cluster Templates](references/topic-cluster-templates.md) — Pillar and cluster patterns75- [Keyword Prioritization Framework](references/keyword-prioritization-framework.md) — Scoring and prioritization rules76- [Example Report](references/example-report.md) — Worked sample7778## Next Best Skill7980Primary: [competitor-analysis](../competitor-analysis/SKILL.md). Also: [content-gap-analysis](../content-gap-analysis/SKILL.md) and [serp-analysis](../serp-analysis/SKILL.md).
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