Optimizely Experimentation

Optimizely Experimentation SDK

Overview

This skill covers Optimizely Full Stack SDK patterns for feature flags, A/B testing, and event tracking.

SDK Initialization

Basic Setup

import { createInstance } from '@optimizely/optimizely-sdk';

const optimizelyClient = createInstance({
  sdkKey: process.env.NEXT_PUBLIC_OPTIMIZELY_SDK_KEY,
  datafileOptions: {
    autoUpdate: true,
    updateInterval: 60000, // 1 minute
  },
  eventBatchSize: 10,
  eventFlushInterval: 1000,
});

export default optimizelyClient;

React Provider Setup

import { OptimizelyProvider, createInstance } from '@optimizely/react-sdk';

const optimizely = createInstance({
  sdkKey: process.env.NEXT_PUBLIC_OPTIMIZELY_SDK_KEY,
});

function App() {
  return (
    <OptimizelyProvider
      optimizely={optimizely}
      user={{
        id: getUserId(),
        attributes: getUserAttributes(),
      }}
      timeout={500}
    >
      <YourApp />
    </OptimizelyProvider>
  );
}

Feature Flags

Using useDecision Hook

import { useDecision } from '@optimizely/react-sdk';

function FeatureComponent() {
  const [decision, clientReady] = useDecision('feature_key');

  if (!clientReady) {
    return <Skeleton />;
  }

  if (!decision.enabled) {
    return null;
  }

  return <NewFeature variables={decision.variables} />;
}

Typed Feature Variables

interface PricingVariables {
  discount: number;
  currency: string;
  showBadge: boolean;
}

function usePricingFeature() {
  const [decision, clientReady] = useDecision('pricing_feature');

  return {
    isReady: clientReady,
    isEnabled: decision.enabled,
    discount: decision.variables.discount as number,
    currency: decision.variables.currency as string,
    showBadge: decision.variables.showBadge as boolean,
  };
}

A/B Testing

Experiment with Variations

function CheckoutExperiment() {
  const [decision, clientReady] = useDecision('checkout_experiment');

  if (!clientReady) {
    return <CheckoutSkeleton />;
  }

  switch (decision.variationKey) {
    case 'single_page':
      return <SinglePageCheckout />;
    case 'express':
      return <ExpressCheckout />;
    default:
      return <StandardCheckout />;
  }
}

Server-Side Experiment

// pages/api/checkout.ts or app/api/checkout/route.ts
export async function getServerSideProps({ req }) {
  const userId = getUserId(req);
  const decision = optimizelyClient.decide('checkout_experiment', userId);

  return {
    props: {
      variation: decision.variationKey,
      userId,
    },
  };
}

Event Tracking

Basic Event

const userContext = optimizelyClient.createUserContext(userId, {
  membershipTier: user.tier,
  country: user.country,
});

userContext.trackEvent('purchase_completed', {
  revenue: 9900, // In cents
  currency: 'USD',
  itemCount: 3,
});

With React Hook

import { useTrackEvent } from '@optimizely/react-sdk';

function PurchaseButton({ amount }: { amount: number }) {
  const track = useTrackEvent();

  const handlePurchase = async () => {
    const result = await processPayment();

    if (result.success) {
      track('purchase_completed', {
        revenue: amount * 100,
        currency: 'USD',
      });
    }
  };

  return <button
}

Best Practices

1. Use timeout in OptimizelyProvider for anti-flicker
2. Check clientReady before rendering variations
3. Use typed variables for type safety
4. Track after success not before actions
5. Never include PII in events or attributes
6. Use environment variables for SDK keys