Launch Video

Launch Video

REQUIRED BACKGROUND: marketing-studio skill. Work in C:/Projects/animations.

Produces: out/<brand>/film/film-vN-scored.mp4 — a bespoke 20-40s film with music, narration and SFX cues, plus out/<brand>/launch.mp4 (the scored lock that postkit, mission-control and review-in-magnetic expect).

A film is not done without audio, and audio means a voice explaining the product. Step 8 is not optional and node scripts/check-audio.mjs <brand> must exit 0 before the word "done". Two postflop cuts shipped silent on 2026-09-01; that is the reason this line exists.

Route

Default: a BESPOKE composition at studio/src/films/<brand>/ (PLAYBOOK "Bespoke films"; postflop is the worked example). Every product shot is rebuilt native UI that animates (grids resolving, figures counting, a cursor that clicks), never a screenshot panel or a screen recording. The LaunchVideo template is the fallback only when the user asks for the five-act house style explicitly.

Recipe

1. Direction, before any storyboarding or building: write three one-page directions with docs/templates/DIRECTION.md, kill two with its kill questions, and record the survivor + its signature move in out/<brand>/marketing/direction.md. Skip only if that file already exists for this version.
2. Shot spec: write out/<brand>/marketing/film-spec.md from the direction (copy postflop's shape: non-negotiables from the brand voice, motion rules judge-motion scans for, the composition contract, and a timeline table of 6-10 shots with the beat each one performs and every numeral traceable to brief.json proofPoints). Narration is planned HERE, per shot, at ~2.6 words/second minus a 150ms breath between lines; a 28s film carries about 60 spoken words, not 150.
3. Build: studio/src/films/<brand>/ — timeline.ts (SHOTS, TOTAL, OVERLAP), a ui/ kit of the product's rebuilt pieces, one shots/ShotNN.tsx per timeline row, Film.tsx sequencing them with overlap handovers, registered in Root.tsx and scripts/smoke.mjs. Each shot proves itself: render its frame range at --scale=0.5, tile a contact sheet with ffmpeg, Read it, fix, re-render.
4. Gates on the studio: npx tsc --noEmit -p . in studio/, node scripts/judge-motion.mjs <brand>, node scripts/smoke.mjs.
5. Director loop on the whole film: render out/<brand>/film/film-vN-preview.mp4 at half scale, contact-sheet it (fps=2), extract the LAST frame of every shot (must be static) and the frames around each cut (must overlap, no pop), write your own defect list, fix, re-render as the NEXT version. Never overwrite a version.
6. Full-res render of the version whose sheets passed: npx remotion render <Brand>Film out/<brand>/film/film-vN.mp4. Read two full-res frames.
7. Audio copy: scripts/build-<brand>-film-audio.mjs (copy source of truth: narration lines with their start second, SFX cues on the landing frames, music prompt) -> props/<brand>-film-audio.json. Written for the ear; every figure from the brief.
8. Score: node scripts/score-film.mjs <brand> out/<brand>/film/film-vN.mp4. It refuses overlapping lines (trim copy in the builder, never the picture) and masters to TARGET_I, verifying the DELIVERED file. Then node scripts/verify-cue.mjs on one narration window and one bed-only window: the voice must sit clearly above the bed.
9. Lock: copy the scored file to out/<brand>/launch.mp4; run node scripts/check-audio.mjs <brand> (exit 0 required) and node scripts/judge-palette.mjs <brand> <scored.mp4>. Deliver per marketing-studio: the user watches the SCORED cut.