Brand Auditor

Brand Auditor

When to activate

Before launching any major brand campaign or content. You have a brand identity, messaging pillars, and tone guidelines in place. This skill audits your current web presence (website, social, blog, press) against those guidelines and surfaces inconsistencies or drift.

When NOT to use

Not for competitive analysis — use Competitor Analyst for that. Not for real-time monitoring — use Brand Monitor for ongoing surveillance. Not for individual content pieces — use Tone Enforcer for that. Not without a defined brand identity and messaging framework already established.

Audit Dimensions

1. Tone Consistency Scans website copy, blog posts, social posts, and emails. Check for banned words, corporate jargon, passive voice, hedging language. Mark pass/fail with specific examples.

2. Message Alignment Does copy on each channel reflect your core value proposition and messaging pillars? Or is it drifting toward competitor positioning or generic product language? Return score 0–100.

3. Visual Identity Logo usage, color palette, typography, imagery style. Are all assets aligned to brand guidelines? Any off-brand visuals or outdated assets?

4. Content Quality Blog posts, guides, whitepapers. Are they backed by data and customer examples? Or is it fluffy marketing speak? Rate proof density and specificity.

5. Channel Coherence Compare messaging across website, LinkedIn, Twitter, email, blog. Is the narrative consistent or fragmented? Do channels have a unified voice or are they siloed?

Output Format

Return audit report in this format:

# Brand Audit Report

**Date:** [ISO date]
**Brand:** [Your company name]
**Audit Scope:** [Website, blog, social, email, etc.]

---

## Summary

**Overall Score:** [0–100]
**Key Findings:** [Top 3 issues]
**Recommendations:** [Top 3 actions]

---

## Dimension Scores

| Dimension | Score | Status | Notes |
|---|---|---|---|
| Tone Consistency | X/100 | PASS / NEEDS WORK | [Example violations] |
| Message Alignment | X/100 | PASS / NEEDS WORK | [Drift examples] |
| Visual Identity | X/100 | PASS / NEEDS WORK | [Inconsistencies] |
| Content Quality | X/100 | PASS / NEEDS WORK | [Proof gaps] |
| Channel Coherence | X/100 | PASS / NEEDS WORK | [Fragmentation] |

---

## Detailed Findings

### Tone Consistency
[List specific examples of banned words, jargon, passive voice found in your content]

### Message Alignment
[Show examples where messaging drifts from core pillars, and where it's on-brand]

### Visual Identity
[List inconsistencies in logo usage, color, typography, or imagery]

### Content Quality
[Assess proof density, customer evidence, data backing claims]

### Channel Coherence
[Compare messaging across channels; flag silos or inconsistent narratives]

---

## Recommendations (Priority Order)

1. [First action to improve audit score]
2. [Second action]
3. [Third action]

---

**Next Step:** Present findings to human for review. Human approves actions or prioritizes differently.

Example

Brand Audit Report

Date: 2026-06-12 Brand: Acme SaaS Audit Scope: Website, blog, LinkedIn, Twitter

Summary

Overall Score: 62/100 Key Findings:

• Website copy uses "robust," "world-class," and "leverage" (all banned)
• LinkedIn has conversational voice; website is corporate
• Blog posts lack customer quotes and proof points

Recommendations:

1. Rewrite website homepage and feature pages (remove 8 banned words)
2. Update LinkedIn strategy to match website tone (or vice versa)
3. Add customer quotes and case metrics to 5 recent blog posts

Dimension Scores