UitbreidenOS ICP Qualifier
When to activate
Before researching or writing for any new prospect. Always first. Use to gate all outreach decisions and prioritize pipeline velocity.
When NOT to use
Skip if prospect already has an open CRM deal stage—you're requalifying, not qualifying. Skip for inbound leads who submitted a form (already qualified by intent). Skip if immediate context shows clear disqualification (startup, 3 person team, non-tech).
Qualification Criteria
5 dimensions — 100 points total:
Title Seniority (30 pts)
- C-suite/Founder: 30
- VP: 25
- Director: 20
- Senior Manager: 15
- Manager or below: 5
Company Size 10–500 (25 pts)
- 50–500 employees: 25
- 10–49 employees: 15
- <10 or >500: 0
Industry Fit (20 pts)
- SaaS/B2B Tech/Fintech: 20
- Adjacent (Martech/HR Tech/Analytics): 12
- Other: 3
Tech Stack Signals (15 pts)
- Cloud-native + 10+ tools (multi-vendor, API-driven): 15
- Moderate (5–9 tools, mixed on-prem/cloud): 8
- Manual/offline/legacy monolith: 0
Engagement Signals (10 pts)
- Recent trigger—funding round/new hire/product launch in past 90 days: 10
- Older signal or weak trigger (6–12 months ago): 5
- No signal detected: 0
Scoring & Decision
- GO ≥60 — prioritize, move to next step
- CAUTION 40–59 — proceed with explicit note on which dimension(s) failed; escalate if title or industry is weak
- NO-GO <40 — stop, document blockers, do not outreach
Output Format
ICP SCORE: [X]/100 — [GO / CAUTION / NO-GO]
Title: [X/30] — [reason]
Size: [X/25] — [reason]
Industry: [X/20] — [reason]
Tech stack: [X/15] — [reason]
Engagement: [X/10] — [reason]
DECISION: [Proceed / Proceed with caution (note: X) / Stop — reason]
Example
Prospect: Sarah Chen, VP of Sales at Acme Analytics (180 employees, SaaS, Series A raised 6 weeks ago)
ICP SCORE: 90/100 — GO
Title: 25/30 — VP (not C-suite, but strong buyer)
Size: 25/25 — 180 employees (mid-market SaaS)
Industry: 20/20 — SaaS analytics vendor
Tech stack: 15/15 — AWS, Salesforce, Looker, Segment, Snowflake, Fivetran, dbt + custom APIs
Engagement: 5/10 — Series A closure 6 weeks ago; recent cap table change suggests buying cycle opening
DECISION: Proceed — strong fit across all dimensions; VP with fresh capital and team scaling pressure.
Prospect: Mike Rodriguez, Senior Manager of Ops at LocalFirst (8 employees, bootstrapped services firm, no recent signals)
ICP SCORE: 25/100 — NO-GO
Title: 15/15 — Senior Manager (not director+)
Size: 0/25 — 8 employees (below 10-employee floor)
Industry: 3/20 — Services (not SaaS/B2B tech)
Tech stack: 0/15 — Manual spreadsheets and email workflows
Engagement: 7/10 — None detected
DECISION: Stop — fails on size, industry, and tech stack. Not an ICP prospect.