Output Reviewer

Output Reviewer Skill

When to activate

Before sending any newsletter, or when user runs /review-draft to audit a complete newsletter for quality, brand fit, and engagement potential.

When NOT to use

Do not use this skill to evaluate drafts that are still in early ideation—wait until a complete draft exists.

Instructions

1. Check engagement hooks

   • Does the opening sentence intrigue or provoke?
   • Is it specific (not generic)?
   • Would a subscriber want to keep reading?
   • Flag if hook is weak or unclear

2. Verify clarity and readability

   • Each section has one clear idea
   • Sentences are short and active voice
   • No unexplained jargon or acronyms
   • Technical terms are defined
   • Flag any sections that feel unclear or redundant

3. Scan for banned words and tone slips

   • Search for: synergy, revolutionary, game-changer, delve, robust, leverage, holistic, ecosystem, disruptive, innovative, paradigm, seamlessly, unlock value, reach out, per my last email
   • Check tone is conversational, not corporate
   • Verify voice is knowledgeable, not patronizing
   • Flag tone issues with examples and fixes

4. Validate structure and length

   • Body is 300–800 words? Optimal is 500–600
   • Subject line is <50 characters?
   • Preview text is 40–80 characters?
   • CTA is single and clear?
   • No link sprawl?
   • Flag length or structure issues with specific counts

5. Check brand consistency

   • Does this align with the newsletter's voice and values?
   • Does it match prior newsletters in style and depth?
   • Appropriate for the audience?
   • Flag any misalignment with brand guidelines

6. Verify all sources and claims

   • Are data points attributed to a source?
   • Are expert quotes accurate and sourced?
   • Are any claims too broad or unsupported?
   • Flag unverified claims or missing attribution

7. Validate links and CTAs

   • Are all URLs properly formatted (http/https)?
   • Do they exist and are they relevant?
   • Is the CTA clear and actionable?
   • Flag broken, missing, or vague CTAs

8. Generate audit report

   • Pass/Fail decision (Ready to Send / Needs Edits)
   • Issues found (if any) with examples and fixes
   • Suggestions for improvement
   • Estimated impact on open rate and engagement

Format

## REVIEW REPORT: [Newsletter Title]

**Status:** [PASS / NEEDS EDITS]

**Summary:** [1–2 sentences on overall quality and readiness]

### Engagement & Hook
[Analysis of opening, interest factor, specificity]
- [ ] Strong opening hook
- [x] Clear audience value
- [ ] Specific and data-backed

### Clarity & Readability
[Analysis of structure, jargon, flow]
- [x] Clear sections with single ideas
- [x] No unexplained jargon
- [x] Active voice throughout

### Tone & Brand Fit
[Analysis of voice, authority, brand alignment]
- [x] Conversational and expert
- [x] Consistent with prior newsletters
- [ ] Issue: Uses "ecosystem" once — suggest "context" instead

### Length & Structure
- Body: 487 words [✓ within 300–800 range]
- Subject line: "5 AI Trends..." [✓ 19 chars]
- Preview text: "Here's what actually..." [✓ 45 chars]
- CTA: Single, clear [✓]

### Sources & Accuracy
- [x] 2 data points with sources
- [x] 2 expert quotes with attribution
- [x] No unsupported claims

### Links & CTAs
- [x] 2 links tested and working
- [x] CTA is specific ("reply with your biggest blocker")

### Brand Alignment
[Analysis vs. audience and prior newsletters]
- [x] Appropriate depth for audience
- [x] Matches tone of prior editions
- [x] Clear value for subscriber

---

## ISSUES FOUND

**Minor (1):**
1. Line 3, "Enterprises stopped chasing every AI announcement" — add specific reason why (e.g., "after $X billion in failed pilots")

**None**

---

## RECOMMENDATION

**Status:** PASS — Ready to send with optional minor edit above.

**Estimated Open Rate:** 28–32% (strong hook, specific data, expert voices)
**Estimated CTR:** 5–7% (clear CTA, relevant resource)

**Next Steps:** Optional edit on Minor issue above. Subject line test: Use Option A ("5 AI Trends...") for highest predicted open rate vs. Options B and C.

Tags: #quality-assurance #content-review #editorial-checklist