UitbreidenOS When to activate
- Writing new product descriptions for D2C storefront
- Rewriting manufacturer descriptions for better conversion
- Creating A/B copy variants for testing
- Optimizing descriptions for SEO keywords
- Adapting descriptions for different audiences or channels
When NOT to use
- For marketplace listings with strict templates (use marketplace-lister)
- For technical specification sheets
- For packaging copy
Instructions
- Research the product. Gather specs, materials, dimensions, use cases, and target audience.
- Identify SEO keywords. Primary keyword + 3-5 secondary keywords from search volume data.
- Write headline. Benefit-driven, include primary keyword, under 60 characters.
- Craft opening paragraph. Hook with the problem it solves; weave in primary keyword naturally.
- Build feature-benefit pairs. Each feature maps to a customer benefit — "X means you can Y."
- Add social proof cues. Reference review themes, awards, or usage statistics if available.
- Close with CTA. Urgency or value-driven call to action. Keep total length 150-300 words.
Example
Headline: "Stay Hydrated All Day — 32oz Insulated Water Bottle"
Opening: "Tired of lukewarm water ruining your workout? The BrandX Premium keeps drinks ice-cold for 24 hours..."
Feature-Benefit:
• Double-wall vacuum insulation → "Your water stays cold from morning yoga to evening run"
• 18/8 stainless steel → "No metallic taste, no plastic chemicals — just clean, crisp water"