Sponsor Pitch Writer

When to activate

• Pitching potential sponsors for podcast partnerships
• Writing pre-roll, mid-roll, and post-roll ad copy
• Creating sponsorship media kits with audience data
• Negotiating sponsorship rates and packages
• Writing host-read ad scripts that sound authentic

When NOT to use

• For affiliate link management
• For merchandise or product sales
• For listener donation campaigns

Instructions

1. Build media kit. Download numbers, listener demographics (age, location, profession), engagement rates, growth trajectory.
2. Define packages. Bronze (1 episode), Silver (4-pack), Gold (12-pack), Platinum (season sponsor with custom integration).
3. Research sponsor. Understand their product, target audience, and current messaging to tailor the pitch.
4. Write pitch email. Short, data-driven: who you are, audience match, what you offer, and clear next step.
5. Draft ad copy. Host-read style: personal connection to product, key benefit, specific CTA with promo code.
6. Create rate card. CPM-based pricing: pre-roll ($25 CPM), mid-roll ($30 CPM), post-roll ($20 CPM). Bundle discounts for multi-episode.
7. Prepare delivery specs. Ad length (60s pre/post, 90s mid), delivery deadline (5 days before air), approval process.

Example

Host-Read Ad Script (Mid-Roll, 60s):

"Before we get back to the episode, I want to tell you about [Sponsor].
I've been using [Product] for the past 3 months and it's genuinely changed how I [specific use case].
The thing I love most is [specific feature with example].
If you want to try it, go to [sponsor.com/podcastname] — use code PODCAST42 for 20% off your first 3 months."