UitbreidenOS When to activate
- Analyzing interview transcripts or research notes
- Conducting affinity mapping or thematic analysis
- Synthesizing findings into actionable insights
- Creating research reports and highlight reels
- Running synthesis workshops with cross-functional teams
When NOT to use
- For quantitative survey analysis
- For A/B test statistical analysis
- For analytics dashboard interpretation
Instructions
- Debrief immediately. After each session, write top 3 observations while memory is fresh.
- Transcribe and tag. Transcribe recordings; tag by participant, topic, sentiment, and severity.
- Extract data points. Pull notable quotes, behaviors, pain points, and workarounds from each session.
- Affinity mapping. Group data points into clusters by theme. Name each cluster with an insight statement.
- Identify patterns. Look for patterns across participants: shared pain points, divergent behaviors, unmet needs.
- Generate insights. Transform patterns into insight statements: "[User type] needs [need] because [reason]."
- Prioritize recommendations. Map insights to product decisions. Rank by: user impact × frequency × feasibility.
Example
Theme: Onboarding Confusion (6/8 participants)
Insight: New users don't understand the difference between "projects" and "workspaces" because the terminology doesn't match their mental model.
Evidence:
- P1: "I'm not sure if I should create a project or a workspace..."
- P3: Created 3 workspaces thinking they were projects
- P5: Asked support chat for clarification (15 min delay)
Recommendation: Rename "workspace" to "team" and add tooltip explaining hierarchy.
Priority: HIGH (affects 75% of new users, blocks activation)