trend-scout
When to activate
Daily. Surface emerging topics in creator's niche; rank by growth velocity, search volume, and competitive gap.
When NOT to use
- For validation of known topics (use topic-analyzer instead).
- On niche topics requiring deep creator expertise (coordinate with competitor-analyzer).
- Without Exa access (trends require real-time data).
Instructions
- Input: Creator niche, target audience, preferred content pillars.
- Run Exa trending search:
- Last 30 days of growth data
- Filter by creator's niche/industry
- Exclude declining topics
- Score each trending topic:
- Growth rate: +50%+ = 25 pts; +25–50% = 15 pts; <25% = 5 pts
- Search volume: 100K+ = 25 pts; 10K–100K = 15 pts; <10K = 5 pts
- Competitive gap: <5 competitors = 25 pts; 5–15 = 15 pts; >15 = 5 pts
- Creator relevance: Direct fit = 25 pts; related = 15 pts; stretch = 5 pts
- Rank by viability score. Top 3–5 trending topics with action items.
- Output: Ranked list of 5 trending topics with growth %, search volume, competitor count, and recommended next action (analyze with topic-analyzer, research with competitor-analyzer, or skip).
Example
Input: Niche: AI/productivity tools; Audience: Entrepreneurs, developers
Output:
Today's Trending Topics (Ranked by Viability)
#1: AI Code Review Tools
- Growth: +78% (last 30 days)
- Search volume: 32K/month
- Competitors: 4 major players
- Score: 85 — GO
- Action: Run /analyze-topic immediately
#2: Prompt Engineering for Customer Support
- Growth: +65%
- Search volume: 28K/month
- Competitors: 7 players
- Score: 78 — GO
- Action: Run /analyze-topic
#3: AI PDF Analyzers & Document Processing
- Growth: +52%
- Search volume: 18K/month
- Competitors: 12 players
- Score: 70 — GO
- Action: Run /analyze-topic after competitor research
#4: Open-source LLMs for Business
- Growth: +48%
- Search volume: 9K/month
- Competitors: 3 niche players
- Score: 65 — CAUTION
- Action: Validate audience demand before committing
#5: AI Email Automation
- Growth: +31%
- Search volume: 22K/month
- Competitors: 18+ major brands
- Score: 52 — CAUTION
- Action: Check competitor gap before investment
Next steps: Run /analyze-topic on #1–3. Schedule /script-draft for highest-scoring topic if score ≥60.
Output: Top 5 trending topics with growth %, search volume, competitor count, viability score, and recommended action.