Pages: About
Guides About page content, structure, and trust-building for company websites.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).
Identify:
- Audience: Job seekers, buyers, partners, press
- Key message: Mission, values, differentiation
- Proof points: Awards, metrics, testimonials
Best Practices
Essential Elements
| Element |
Purpose |
| Company overview |
Who, what, where, when, why, how |
| Origin story |
Journey, founding, milestones |
| Team |
Key people, photos, roles |
| Mission and values |
What you stand for |
| Visuals |
Photos, videos, office/culture |
| Social proof |
Testimonials, awards, certifications |
| Contact |
Easy way to reach you |
Strategic Approach
- Tell a story: Convey who you are and why you're different—not just facts. See branding for origin story, hero's journey, narrative arc.
- Customer-focused: Frame around what you solve for customers, not self-promotion
- Build trust: Social links, testimonials, contact details, certifications
- Visible placement: About in main nav, not buried in footer
Why It Matters
- One of the most-visited pages
- 58% of customers buy based on company values
- 60% of job candidates choose employers based on values
- Entry point for branded search; impacts conversions
Output Format
- Structure outline (sections)
- Story narrative and key messages
- Team section approach
- SEO metadata (title, description, H1)
- Trust elements checklist
Related Skills
- branding: Brand strategy, storytelling, purpose, values; About page implements brand story
- homepage-generator: About often linked from homepage
- contact-page-generator: Contact info on About
- customer-stories-page-generator: Social proof complements About
- title-tag, meta-description, page-metadata: About page metadata
- brand-protection: Official domain and identity declaration; helps users distinguish from impersonation sites
1---2name: about-page-generator3description: When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are."4---56# Pages: About78Guides About page content, structure, and trust-building for company websites.910**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for company story, values, and differentiation. See **branding** for full brand strategy framework (purpose, values, storytelling).1516Identify:171. **Audience**: Job seekers, buyers, partners, press182. **Key message**: Mission, values, differentiation193. **Proof points**: Awards, metrics, testimonials2021## Best Practices2223### Essential Elements2425| Element | Purpose |26|---------|---------|27| **Company overview** | Who, what, where, when, why, how |28| **Origin story** | Journey, founding, milestones |29| **Team** | Key people, photos, roles |30| **Mission and values** | What you stand for |31| **Visuals** | Photos, videos, office/culture |32| **Social proof** | Testimonials, awards, certifications |33| **Contact** | Easy way to reach you |3435### Strategic Approach3637- **Tell a story**: Convey who you are and why you're different—not just facts. See **branding** for origin story, hero's journey, narrative arc.38- **Customer-focused**: Frame around what you solve for customers, not self-promotion39- **Build trust**: Social links, testimonials, contact details, certifications40- **Visible placement**: About in main nav, not buried in footer4142### Why It Matters4344- One of the most-visited pages45- 58% of customers buy based on company values46- 60% of job candidates choose employers based on values47- Entry point for branded search; impacts conversions4849## Output Format5051- **Structure** outline (sections)52- **Story** narrative and key messages53- **Team** section approach54- **SEO** metadata (title, description, H1)55- **Trust** elements checklist5657## Related Skills5859- **branding**: Brand strategy, storytelling, purpose, values; About page implements brand story60- **homepage-generator**: About often linked from homepage61- **contact-page-generator**: Contact info on About62- **customer-stories-page-generator**: Social proof complements About63- **title-tag, meta-description, page-metadata**: About page metadata64- **brand-protection**: Official domain and identity declaration; helps users distinguish from impersonation sites
ulpi-io