Components: Call-to-Action (CTA)
Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for conversion goals.
Identify:
- Context: Hero, form, pricing, product page
- User stage: Awareness, consideration, decision
- Primary action: Sign up, buy, trial, download
Design Principles
Visual Clarity
- Look like buttons: Background, border, corner radius, shadow
- Stand out: Contrasting color; clear hierarchy
- Size: ≥48×48px for touch; minimum 48px wide
Hierarchy
- Primary CTA: One per section; impossible to miss
- Secondary CTA: Lower priority; visually distinct
- Avoid: Multiple competing CTAs causing choice overload
Color & Shape
- Color: High contrast; red/orange for urgency
- Shape: Rounded = friendly; angled = dynamic
- Accessibility: →.5:1 contrast for text
Copy Best Practices
- Action-oriented: "Buy," "Sign up," "Subscribe," "Get started"
- Loss aversion: "Claim Your Discount Before It's Gone" vs "Get 10% Off"; see discount-marketing-strategy for discount campaign design
- Clear, no ambiguity: User knows exactly what happens
- Scarcity/urgency: When appropriate; avoid overuse
Placement
- Above the fold for primary actions
- After value proposition; build value before CTA
- Near trust signals (testimonials, badges)
- Sticky/fixed for long pages (use sparingly)
Technical
- Semantic HTML:
<button> or <a> with role="button" when needed
- Visible focus state for keyboard users
- Loading state for async actions: disable button during async operations; show spinner or loading text; prevent double-submit
- cursor-pointer: Add
cursor-pointer to all clickable CTAs; default cursor on interactive elements is poor UX
- aria-label: Use
aria-label for icon-only buttons (e.g., close, search); screen readers need descriptive labels
- Hover stability: Use color/opacity transitions (150–300ms); avoid scale transforms that shift layout
Testing
- A/B test: color, copy, placement, size
- Measure: click-through rate, conversion rate
Output Format
- CTA copy suggestions
- Design notes (color, size, hierarchy)
- Placement recommendations
- Accessibility checklist (cursor-pointer, aria-label, focus, loading state)
Related Skills
- hero-generator: Hero typically contains primary CTA
- landing-page-generator: CTA is step 5 of landing page flow; single-goal pages
- testimonials-generator: Testimonials near CTAs boost conversion
- trust-badges-generator: Badges near CTAs increase trust
- pricing-page-generator: CTA on pricing pages (e.g., "Start free trial")
1---2name: cta-generator3description: When the user wants to design, optimize, or audit call-to-action (CTA) buttons. Also use when the user mentions "CTA," "call to action," "button design," "conversion button," "primary action," "CTA copy," "button text," "CTA placement," "conversion CTA," or "action button."4---56# Components: Call-to-Action (CTA)78Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%.910**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for conversion goals.1516Identify:171. **Context**: Hero, form, pricing, product page182. **User stage**: Awareness, consideration, decision193. **Primary action**: Sign up, buy, trial, download2021## Design Principles2223### Visual Clarity2425- **Look like buttons**: Background, border, corner radius, shadow26- **Stand out**: Contrasting color; clear hierarchy27- **Size**: ≥48×48px for touch; minimum 48px wide2829### Hierarchy3031- **Primary CTA**: One per section; impossible to miss32- **Secondary CTA**: Lower priority; visually distinct33- **Avoid**: Multiple competing CTAs causing choice overload3435### Color & Shape3637- **Color**: High contrast; red/orange for urgency38- **Shape**: Rounded = friendly; angled = dynamic39- **Accessibility**: →.5:1 contrast for text4041## Copy Best Practices4243- **Action-oriented**: "Buy," "Sign up," "Subscribe," "Get started"44- **Loss aversion**: "Claim Your Discount Before It's Gone" vs "Get 10% Off"; see **discount-marketing-strategy** for discount campaign design45- **Clear, no ambiguity**: User knows exactly what happens46- **Scarcity/urgency**: When appropriate; avoid overuse4748## Placement4950- **Above the fold** for primary actions51- **After value proposition**; build value before CTA52- **Near trust signals** (testimonials, badges)53- **Sticky/fixed** for long pages (use sparingly)5455## Technical5657- **Semantic HTML**: `<button>` or `<a>` with `role="button"` when needed58- **Visible focus state** for keyboard users59- **Loading state** for async actions: disable button during async operations; show spinner or loading text; prevent double-submit60- **cursor-pointer**: Add `cursor-pointer` to all clickable CTAs; default cursor on interactive elements is poor UX61- **aria-label**: Use `aria-label` for icon-only buttons (e.g., close, search); screen readers need descriptive labels62- **Hover stability**: Use color/opacity transitions (150–300ms); avoid scale transforms that shift layout6364## Testing6566- A/B test: color, copy, placement, size67- Measure: click-through rate, conversion rate6869## Output Format7071- **CTA copy** suggestions72- **Design** notes (color, size, hierarchy)73- **Placement** recommendations74- **Accessibility** checklist (cursor-pointer, aria-label, focus, loading state)7576## Related Skills7778- **hero-generator**: Hero typically contains primary CTA79- **landing-page-generator**: CTA is step 5 of landing page flow; single-goal pages80- **testimonials-generator**: Testimonials near CTAs boost conversion81- **trust-badges-generator**: Badges near CTAs increase trust82- **pricing-page-generator**: CTA on pricing pages (e.g., "Start free trial")
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