Pages: Customer Stories
Guides customer story and case study page content, structure, and conversion.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, proof points, and customer language.
Identify:
- Story format: Full case study, quote snippet, video
- Industries/use cases: Who to showcase
- Metrics: What results to highlight
Best Practices
Structure (Challenge -> Solution -> Results)
| Section |
Content |
| Headline |
Benefit-driven; lead with outcome |
| Challenge |
Client's problem, pain points |
| Solution |
How your product helped |
| Results |
Quantifiable metrics, before/after |
| Quote |
Direct testimonial from client |
| CTA |
Next step (demo, contact, read more) |
Content Principles
- Lead with results: Outcomes first, not background
- Specific metrics: "Increased revenue 40%" not "great results"
- Quotes: Direct, attributed, credible
- Scannable: Consistent template; easy to skim
- Concise: Enough value without losing interest
Visual Elements
- Logos: Client branding (with permission)
- Charts/graphs: Before-after, metrics
- Video: Testimonials, interviews
- Expandable sections: For deeper detail
Why It Matters
- 54% of buyers review case studies before purchasing
- 73% of successful content marketers use them
- Builds credibility, justifies pricing, shortens sales cycles
Storytelling
- Problem = beginning
- Solution = climax
- Results = resolution
- Hard facts: Statistics for impact
Output Format
- Template structure
- Story outline (challenge, solution, results)
- Metrics to capture
- SEO metadata and schema (if indexing)
- Internal linking to product/pricing
Related Skills
- landing-page-generator: Case studies and testimonials for LP social proof (step 2)
- url-slug-generator: URL slug for case study pages (e.g. /customers/case-slug); 3-5 words
- about-page-generator: Social proof complements About
- pricing-page-generator: Case studies support pricing justification
- homepage-generator: Customer stories on homepage
- schema-markup: CaseStudy schema
1---2name: customer-stories-page-generator3description: When the user wants to create, optimize, or audit customer stories or case study pages. Also use when the user mentions "case studies," "customer stories," "success stories," "testimonials page," "case study," "customer proof," "social proof page," or "results page."4---56# Pages: Customer Stories78Guides customer story and case study page content, structure, and conversion.910**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for product, proof points, and customer language.1516Identify:171. **Story format**: Full case study, quote snippet, video182. **Industries/use cases**: Who to showcase193. **Metrics**: What results to highlight2021## Best Practices2223### Structure (Challenge -> Solution -> Results)2425| Section | Content |26|---------|---------|27| **Headline** | Benefit-driven; lead with outcome |28| **Challenge** | Client's problem, pain points |29| **Solution** | How your product helped |30| **Results** | Quantifiable metrics, before/after |31| **Quote** | Direct testimonial from client |32| **CTA** | Next step (demo, contact, read more) |3334### Content Principles3536- **Lead with results**: Outcomes first, not background37- **Specific metrics**: "Increased revenue 40%" not "great results"38- **Quotes**: Direct, attributed, credible39- **Scannable**: Consistent template; easy to skim40- **Concise**: Enough value without losing interest4142### Visual Elements4344- **Logos**: Client branding (with permission)45- **Charts/graphs**: Before-after, metrics46- **Video**: Testimonials, interviews47- **Expandable sections**: For deeper detail4849### Why It Matters5051- 54% of buyers review case studies before purchasing52- 73% of successful content marketers use them53- Builds credibility, justifies pricing, shortens sales cycles5455### Storytelling5657- **Problem** = beginning58- **Solution** = climax59- **Results** = resolution60- **Hard facts**: Statistics for impact6162## Output Format6364- **Template** structure65- **Story** outline (challenge, solution, results)66- **Metrics** to capture67- **SEO** metadata and schema (if indexing)68- **Internal linking** to product/pricing6970## Related Skills7172- **landing-page-generator**: Case studies and testimonials for LP social proof (step 2)73- **url-slug-generator**: URL slug for case study pages (e.g. /customers/case-slug); 3-5 words74- **about-page-generator**: Social proof complements About75- **pricing-page-generator**: Case studies support pricing justification76- **homepage-generator**: Customer stories on homepage77- **schema-markup**: CaseStudy schema
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