Platforms: LinkedIn
Guides LinkedIn post copy creation and optimization. Use for generating publish-ready professional content. Suitable for copy agents and design agents (image specs).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Output: Publish-Ready Copy
This skill enables agents to generate LinkedIn post copy optimized for engagement. Output includes character-counted text and structure for the "See more" threshold.
Character Limits
| Type |
Limit |
Notes |
| Post |
3,000 characters |
Optimal: 1,300–1,600 |
| First line (critical) |
210–235 chars |
Visible before "See more"; 60–80% decide here |
| Short posts |
100–200 chars |
Polls, announcements, quotes |
Optimal Length by Content Type
| Type |
Characters |
Use |
| Short |
100–200 |
Polls, announcements, quotes |
| Medium |
300–1,200 |
Case studies, tips, BTS |
| Long |
1,200–2,000 |
Thought leadership, analysis |
| Sweet spot |
1,300–1,600 |
Highest engagement |
| Avoid |
>2,000 |
~35% engagement drop |
First Line (Hook)
- Place key message in first 140 chars
- Strong openings: Specific results, pain points, bold claims, surprising stats
- Avoid: Vague teases, hashtag-first, generic greetings
Image Specs (for Design Agents)
| Format |
Dimensions |
Use |
| Single image |
1200×627 (1.91:1) |
Feed; link previews |
| Square |
1200×1200 |
Single image |
| Carousel |
Up to 20 images |
Multi-image post |
| File |
≤10 MB; JPG/PNG |
Native uploads perform better |
| Vertical |
Preferred |
88% browse on mobile |
Best Practices
- Mobile-first: 88% users on mobile
- Polls & PDFs: Highest reach
- Post frequency: Weekly minimum for companies
- Alt text: Add for accessibility
Output Format
When generating LinkedIn copy, provide:
- First line (≤210 chars; hook)
- Full post with character count
- Hashtags (3→; end of post)
- Image specs (if design agent needs dimensions)
Related Skills
- linkedin-ads: Paid promotion on LinkedIn; Sponsored Content, Lead Gen Forms; professional tone aligns with organic posts
- influencer-marketing: LinkedIn influencers for B2B
- about-page-generator: Professional brand alignment
- visual-content: Cross-channel visual planning; LinkedIn image specs in context
1---2name: linkedin-posts3description: When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," or "LinkedIn marketing."4---56# Platforms: LinkedIn78Guides LinkedIn post copy creation and optimization. Use for generating publish-ready professional content. Suitable for copy agents and design agents (image specs).910**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Output: Publish-Ready Copy1314This skill enables agents to generate LinkedIn post copy optimized for engagement. Output includes character-counted text and structure for the "See more" threshold.1516## Character Limits1718| Type | Limit | Notes |19|------|-------|-------|20| **Post** | 3,000 characters | Optimal: 1,300–1,600 |21| **First line (critical)** | 210–235 chars | Visible before "See more"; 60–80% decide here |22| **Short posts** | 100–200 chars | Polls, announcements, quotes |2324## Optimal Length by Content Type2526| Type | Characters | Use |27|------|------------|-----|28| **Short** | 100–200 | Polls, announcements, quotes |29| **Medium** | 300–1,200 | Case studies, tips, BTS |30| **Long** | 1,200–2,000 | Thought leadership, analysis |31| **Sweet spot** | 1,300–1,600 | Highest engagement |32| **Avoid** | >2,000 | ~35% engagement drop |3334## First Line (Hook)3536- **Place key message in first 140 chars**37- **Strong openings**: Specific results, pain points, bold claims, surprising stats38- **Avoid**: Vague teases, hashtag-first, generic greetings3940## Image Specs (for Design Agents)4142| Format | Dimensions | Use |43|--------|------------|-----|44| **Single image** | 1200×627 (1.91:1) | Feed; link previews |45| **Square** | 1200×1200 | Single image |46| **Carousel** | Up to 20 images | Multi-image post |47| **File** | ≤10 MB; JPG/PNG | Native uploads perform better |48| **Vertical** | Preferred | 88% browse on mobile |4950## Best Practices5152- **Mobile-first**: 88% users on mobile53- **Polls & PDFs**: Highest reach54- **Post frequency**: Weekly minimum for companies55- **Alt text**: Add for accessibility5657## Output Format5859When generating LinkedIn copy, provide:60611. **First line** (≤210 chars; hook)622. **Full post** with character count633. **Hashtags** (3→; end of post)644. **Image specs** (if design agent needs dimensions)6566## Related Skills6768- **linkedin-ads**: Paid promotion on LinkedIn; Sponsored Content, Lead Gen Forms; professional tone aligns with organic posts69- **influencer-marketing**: LinkedIn influencers for B2B70- **about-page-generator**: Professional brand alignment71- **visual-content**: Cross-channel visual planning; LinkedIn image specs in context
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