Marketing Skills Collection

Marketing Skills Collection

A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth domains.

When to use this skill

• Marketing deliverables needed: CRO, copy, SEO, analytics, and growth outputs
• Repeatable, high-quality outputs: Asset generation aligned to a single KPI
• Business goal → skill mapping: Convert objectives into specific marketing sub-skills

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Copywriting

SEO

Ads & Analytics

Strategy & Growth

Instructions

Step 1: Define Objective and Constraints

marketing_brief:
  objective: [single KPI - conversion rate, CTR, activation]
  target_audience:
    segment: [customer segment]
    pain_points: [key pain points]
    terminology: [terms they use]
  channel: [LP, email, social, SEO, ads]
  format: [format]
  offer:
    value_prop: [value proposition]
    positioning: [positioning]
    proof_points: [proof points]

Step 2: Select the Sub-Skill

Select the sub-skill that fits the situation:

# For CRO needs
→ page-cro, signup-flow, onboarding, form-optimization, paywall

# For copy needs
→ copywriting, copy-editing, email-sequence, social-content

# For SEO needs
→ seo-audit, programmatic-seo, comparison-page, schema-markup

# For ads/analytics needs
→ analytics-tracking, paid-ads, ab-test

# For strategy/growth needs
→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments

Step 3: Build the Prompt

Create a structured prompt:

## Marketing Asset Request

### Product Context
- **Product**: [product name]
- **Category**: [category]
- **Stage**: [stage - early, growth, mature]

### Audience
- **Segment**: [target segment]
- **Pain Points**: [1-3 pain points]
- **Current State**: [current solution in use]

### Offer
- **Value Prop**: [core value proposition]
- **Differentiator**: [differentiating point]
- **Proof**: [trust factors - numbers, clients, awards]

### Constraints
- **Tone**: [tone - professional, casual, bold]
- **Brand Voice**: [brand voice guide]
- **Do NOT**: [things to avoid]

### Output Format
- [desired format - table, checklist, bullets]

Step 4: Generate and Validate

# Generate
claude task "Generate marketing asset using sub-skill name"

# Validation checklist
- [ ] KPI alignment
- [ ] Target audience fit
- [ ] Brand voice consistency
- [ ] Actionable output

Step 5: Handoff + Measurement

## Implementation Checklist
- [ ] Asset publishing
- [ ] Tracking event setup
- [ ] Success threshold definition

## Tracking Events
| Event | Description | Success Threshold |
|-------|-------------|-------------------|
| page_view | Page view | baseline |
| cta_click | CTA click | +20% vs control |
| signup_complete | Signup complete | +15% vs control |

## A/B Test Proposals
1. [Hypothesis 1]: [variant] vs [control]
2. [Hypothesis 2]: [variant] vs [control]

Examples

Example 1: Landing Page CRO

Prompt:

Optimize the landing page for higher signup conversion.
Audience: indie founders building side projects.
Offer: AI co-pilot for product launches.
Output: prioritized CRO changes + A/B tests.

Expected output:

• CRO checklist prioritized by impact/effort
• 3 A/B test hypotheses with expected lift
• Hero + CTA copy suggestions (3 variants each)

Example 2: Email Sequence

Prompt:

Create a 5-email welcome sequence for a B2B SaaS.
Audience: ops managers at 50-500 employee companies.
Goal: drive first workflow setup within 7 days.

Expected output:

## Welcome Sequence

### Email 1: Welcome (Day 0)
- **Subject**: Welcome to [Product] - Let's get started
- **Goal**: Account confirmation + quick win
- **CTA**: Complete profile

### Email 2: Value Demo (Day 1)
- **Subject**: See what [Product] can do in 2 minutes
- **Goal**: Feature awareness
- **CTA**: Watch demo video

### Email 3: First Workflow (Day 3)
- **Subject**: Create your first workflow (step-by-step)
- **Goal**: Activation milestone
- **CTA**: Create workflow

### Email 4: Use Case (Day 5)
- **Subject**: How [Customer] saved 10 hours/week
- **Goal**: Social proof + inspiration
- **CTA**: Try this template

### Email 5: Check-in (Day 7)
- **Subject**: Need help getting started?
- **Goal**: Rescue non-activated users
- **CTA**: Book a call / Reply for help

## Metrics
| Email | Open Rate Target | CTR Target |
|-------|------------------|------------|
| Email 1 | 60%+ | 30%+ |
| Email 2 | 45%+ | 15%+ |
| Email 3 | 40%+ | 20%+ |
| Email 4 | 35%+ | 12%+ |
| Email 5 | 40%+ | 15%+ |

Example 3: Programmatic SEO

Prompt:

Create a programmatic SEO template for comparison pages.
Target: "[Tool A] vs [Tool B]" searches.
Include: H1, meta description, comparison table, CTA.

Expected output:

• Page template with placeholders
• Schema markup (JSON-LD)
• Internal linking strategy
• Content guidelines per section

Best practices

1. One KPI per deliverable: Avoid mixed objectives
2. Audience specificity: Use segment-specific needs and terminology
3. Instrument measurement: Set up tracking before launch
4. Iterate with data: Treat outputs as hypotheses

Common pitfalls

• Mixing multiple objectives: Multiple goals in a single asset
• Missing audience context: Unclear who the asset is for
• No tracking/validation plan: Unable to measure effectiveness

Troubleshooting

Issue: Output is generic

Cause: Vague product/audience information Solution: Provide positioning, competitors, and proof points

Issue: Output conflicts with brand voice

Cause: No tone/voice constraints provided Solution: Provide brand do/don't list and sample copy

Issue: Can't measure impact

Cause: Tracking events not defined Solution: Define events and success thresholds in advance

Output format

## Marketing Asset Report

### Brief Summary
- **Sub-Skill Used**: [sub-skill]
- **Objective**: [KPI]
- **Audience**: [segment]

### Deliverable
[generated asset]

### Implementation Checklist
- [ ] Asset ready
- [ ] Tracking configured
- [ ] Success criteria defined

### A/B Test Plan
| Test | Hypothesis | Metric | Expected Lift |
|------|------------|--------|---------------|
| Test A | [hypothesis] | [metric] | [%] |

Multi-Agent Workflow

Validation & Retrospectives

• Round 1 (Orchestrator): Coverage of 23 sub-skills across 5 categories
• Round 2 (Analyst): KPI alignment, prompt structure review
• Round 3 (Executor): Output format, actionability check

Agent Roles

Metadata

Version

• Current Version: 1.0.0
• Last Updated: 2026-01-21
• Compatible Platforms: Claude, ChatGPT, Gemini, Codex

Related Skills

• presentation-builder
• frontend-design
• image-generation

Tags

#marketing #cro #copywriting #seo #analytics #growth #automation