Strategies: Pricing
Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, value proposition, and competitors.
Identify:
- Product type: SaaS, tool, e-commerce
- Value metric: What drives value (seats, usage, features)
- Market: Competitor pricing; willingness to pay
- Goals: Revenue, adoption, retention
Pricing Models
| Model |
Use |
| Subscription |
Recurring; monthly/annual; most SaaS |
| Freemium |
Free tier + paid; adoption then conversion |
| Usage-based |
Pay per use; API, credits |
| One-time |
Perpetual license; some tools |
| Hybrid |
Base + usage; tiered + overage |
Tier Design
- 2–4 tiers typical; avoid too many options
- Differentiation: Clear "best for" per tier; feature gates
- Anchoring: Lead with mid-tier or annual; make target option obvious
- Value metric: Align price to value (seats, projects, API calls)
Anchoring & Presentation
- Annual discount: 15–25% for annual prepay; improves cash flow
- Decoy: Higher tier makes mid-tier look better
- Most popular: Highlight recommended plan
- Price display: Monthly vs annual; show savings
When to Use Discounts
Discounts apply on top of base pricing. See discount-marketing-strategy for:
- Annual commitment discounts
- First-time / new customer promotions
- Lifetime deals (LTD)
- Seasonal (BFCM)
- Referral, contest, affiliate codes
Principle: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.
Output Format
- Pricing model recommendation
- Tier structure (plans, features, price points)
- Anchoring approach
- Discount fit (when to use; reference discount-marketing-strategy)
- pricing-page-generator (page execution)
Related Skills
- discount-marketing-strategy: Promotional pricing; when and how to discount
- pricing-page-generator: Pricing page content, structure, conversion
- landing-page-generator: Click-through to pricing
- localization-strategy: Pricing by market (true localization vs cosmetic); see Pricing Strategies section
1---2name: pricing-strategy3description: When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy."4---56# Strategies: Pricing78Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing **page** content and layout, see **pricing-page-generator**. For **discount** and promotional pricing, see **discount-marketing-strategy**.910**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for product, value proposition, and competitors.1516Identify:171. **Product type**: SaaS, tool, e-commerce182. **Value metric**: What drives value (seats, usage, features)193. **Market**: Competitor pricing; willingness to pay204. **Goals**: Revenue, adoption, retention2122## Pricing Models2324| Model | Use |25|-------|-----|26| **Subscription** | Recurring; monthly/annual; most SaaS |27| **Freemium** | Free tier + paid; adoption then conversion |28| **Usage-based** | Pay per use; API, credits |29| **One-time** | Perpetual license; some tools |30| **Hybrid** | Base + usage; tiered + overage |3132## Tier Design3334- **2–4 tiers** typical; avoid too many options35- **Differentiation**: Clear "best for" per tier; feature gates36- **Anchoring**: Lead with mid-tier or annual; make target option obvious37- **Value metric**: Align price to value (seats, projects, API calls)3839## Anchoring & Presentation4041- **Annual discount**: 15–25% for annual prepay; improves cash flow42- **Decoy**: Higher tier makes mid-tier look better43- **Most popular**: Highlight recommended plan44- **Price display**: Monthly vs annual; show savings4546## When to Use Discounts4748Discounts apply on top of base pricing. See **discount-marketing-strategy** for:4950- Annual commitment discounts51- First-time / new customer promotions52- Lifetime deals (LTD)53- Seasonal (BFCM)54- Referral, contest, affiliate codes5556**Principle**: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.5758## Output Format5960- **Pricing model** recommendation61- **Tier structure** (plans, features, price points)62- **Anchoring** approach63- **Discount** fit (when to use; reference discount-marketing-strategy)64- **pricing-page-generator** (page execution)6566## Related Skills6768- **discount-marketing-strategy**: Promotional pricing; when and how to discount69- **pricing-page-generator**: Pricing page content, structure, conversion70- **landing-page-generator**: Click-through to pricing71- **localization-strategy**: Pricing by market (true localization vs cosmetic); see Pricing Strategies section
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