Strategies: Product Launch
Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read full file.
Identify:
- Launch type: New product, major feature, market expansion
- GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
- Channels: PR, paid, organic, email, events
Launch Checklist
Channel Mix
| Channel |
Use |
Skills |
| PR |
Press release, media relations |
pr-marketing |
| Paid ads |
Scale acquisition post-PMF |
paid-ads-strategy |
| Organic |
SEO, content, community |
seo-strategy, content-marketing |
| Email |
Announcement to existing users |
email-marketing |
| Product Hunt / Directories |
Launch-day buzz; early adopters |
cold-start-strategy, directory-submission |
Critical Success Factors
| Factor |
Guideline |
| PMF first |
Validate product-market fit before scaling; see pmf-strategy |
| GTM alignment |
One clear story; all teams use same messaging; see gtm-strategy |
| Avoid rush |
Most failures = scale before PMF |
Output Format
- Launch plan (timeline, channels, owners)
- Channel actions (PR, paid, organic, email)
- Checklist (pre-launch, launch, post-launch)
- Cross-ref to gtm-strategy for framework
Related Skills
- gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
- pmf-strategy: Validate PMF before scaling
- cold-start-strategy: First users; Product Hunt; differs from full GTM launch
- indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
- pr-marketing: Press release; media relations for launch
- paid-ads-strategy: Paid channel for launch
- website-structure: Pages needed for launch
1---2name: product-launch3description: When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM strategy framework (modes, 90-day, ICP, new market, repositioning), use gtm-strategy.4---56# Strategies: Product Launch78Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**.910**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read full file.1516Identify:171. **Launch type**: New product, major feature, market expansion182. **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**)193. **Channels**: PR, paid, organic, email, events2021## Launch Checklist2223- [ ] GTM strategy defined (see **gtm-strategy**)24- [ ] PMF validated (see **pmf-strategy**)25- [ ] Target market and ICP clear26- [ ] Messaging consistent across teams27- [ ] Channel mix chosen (PR, paid, organic, email)28- [ ] Timeline and milestones set29- [ ] Cross-functional owners assigned (RACI)3031## Channel Mix3233| Channel | Use | Skills |34|---------|-----|--------|35| **PR** | Press release, media relations | pr-marketing |36| **Paid ads** | Scale acquisition post-PMF | paid-ads-strategy |37| **Organic** | SEO, content, community | seo-strategy, content-marketing |38| **Email** | Announcement to existing users | email-marketing |39| **Product Hunt / Directories** | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |4041## Critical Success Factors4243| Factor | Guideline |44|--------|-----------|45| **PMF first** | Validate product-market fit before scaling; see **pmf-strategy** |46| **GTM alignment** | One clear story; all teams use same messaging; see **gtm-strategy** |47| **Avoid rush** | Most failures = scale before PMF |4849## Output Format5051- **Launch plan** (timeline, channels, owners)52- **Channel** actions (PR, paid, organic, email)53- **Checklist** (pre-launch, launch, post-launch)54- **Cross-ref** to gtm-strategy for framework5556## Related Skills5758- **gtm-strategy**: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product59- **pmf-strategy**: Validate PMF before scaling60- **cold-start-strategy**: First users; Product Hunt; differs from full GTM launch61- **indie-hacker-strategy**: Indie hacker launch; Build in Public; first 100 users62- **pr-marketing**: Press release; media relations for launch63- **paid-ads-strategy**: Paid channel for launch64- **website-structure**: Pages needed for launch
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