Components: Top Banner (Announcement Bar)
Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for offers, messaging, and Section 12 (Visual Identity).
Identify:
- Goal: Lead capture, promo, urgency, trust, free shipping
- Placement: Above header (sticky) or below; dismissible or persistent
- Audience: All visitors vs segmented (geo, returning, cart abandoners)
Best Practices
Use Cases
| Use |
Example |
| Lead capture |
Newsletter, lead magnet, demo request |
| Promo |
Discount code, flash sale, free shipping threshold |
| Urgency |
Limited-time offer, countdown |
| Trust |
Guarantee, security, shipping info |
| Launch |
Product launch, event, cross-sell |
Discount Banner Types
| Discount Type |
Banner Example |
Related |
| Annual discount |
"Save 20% with annual billing" |
discount-marketing-strategy |
| Student/education |
"Students: 30% off today, 15% off ongoing" |
education-program |
| Startups/education |
"Startups: Special pricing — Apply now" |
startups-page-generator |
| BFCM / seasonal |
"Black Friday: 25% off — Use code BF25" |
discount-marketing-strategy |
| First-time |
"New users: 20% off first year" |
discount-marketing-strategy |
| Referral code |
"Get $10 off — Refer a friend" |
referral-program |
Placement: Discount banner is P1 for student/education (homepage); pricing page also shows. See education-program for placement priority (registration P0, pricing P1, banner P1).
Design
- Clear hierarchy: Message + CTA in ~400ms "blink test"
- Minimal copy: One line typical; link for "Learn more"
- High contrast: Stand out from page; CTA color distinct
- Mobile-first: 70%+ traffic on mobile; thumb-friendly close/CTA
Technical
- Desktop: 1920x600px keeps content above fold; 16:9 common
- Mobile: 800x1200px (2:3 portrait); use separate assets, not scaled
- Performance: Optimize images; oversized banners hurt LCP and SEO
Avoid
- Crowding the header; leave space for nav and logo
- Too many CTAs; one primary action
- Stale messaging; refresh every 2-4 weeks
Output Format
- Message and CTA copy
- Placement (sticky top, below header)
- Targeting (all vs segment)
- Design notes (contrast, mobile)
Related Skills
- discount-marketing-strategy: Promo/discount strategy; banner displays discount code; 30–50% redemption lift
- education-program: Student discount banner (P1 placement); "Students: X% off" copy
- pricing-page-generator: Discount banner supports pricing page; Special programs, promo placement
- cta-generator: Banner CTA design
- newsletter-signup-generator: Lead capture in banner
- brand-visual-generator: Colors, typography for banner
- navigation-menu-generator: Banner sits above or integrates with nav
1---2name: top-banner-generator3description: When the user wants to add, optimize, or audit a top announcement bar or sticky banner. Also use when the user mentions "announcement bar," "top banner," "sticky bar," "promo banner," "discount banner," "student discount banner," "header banner," "announcement bar design," "sticky header," "promo bar," "urgency banner," or "lead capture bar."4---56# Components: Top Banner (Announcement Bar)78Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well.910**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for offers, messaging, and Section 12 (Visual Identity).1516Identify:171. **Goal**: Lead capture, promo, urgency, trust, free shipping182. **Placement**: Above header (sticky) or below; dismissible or persistent193. **Audience**: All visitors vs segmented (geo, returning, cart abandoners)2021## Best Practices2223### Use Cases2425| Use | Example |26|-----|---------|27| **Lead capture** | Newsletter, lead magnet, demo request |28| **Promo** | Discount code, flash sale, free shipping threshold |29| **Urgency** | Limited-time offer, countdown |30| **Trust** | Guarantee, security, shipping info |31| **Launch** | Product launch, event, cross-sell |3233### Discount Banner Types3435| Discount Type | Banner Example | Related |36|---------------|----------------|---------|37| **Annual discount** | "Save 20% with annual billing" | discount-marketing-strategy |38| **Student/education** | "Students: 30% off today, 15% off ongoing" | education-program |39| **Startups/education** | "Startups: Special pricing — Apply now" | startups-page-generator |40| **BFCM / seasonal** | "Black Friday: 25% off — Use code BF25" | discount-marketing-strategy |41| **First-time** | "New users: 20% off first year" | discount-marketing-strategy |42| **Referral code** | "Get $10 off — Refer a friend" | referral-program |4344**Placement**: Discount banner is P1 for student/education (homepage); pricing page also shows. See **education-program** for placement priority (registration P0, pricing P1, banner P1).4546### Design4748- **Clear hierarchy**: Message + CTA in ~400ms "blink test"49- **Minimal copy**: One line typical; link for "Learn more"50- **High contrast**: Stand out from page; CTA color distinct51- **Mobile-first**: 70%+ traffic on mobile; thumb-friendly close/CTA5253### Technical5455- **Desktop**: 1920x600px keeps content above fold; 16:9 common56- **Mobile**: 800x1200px (2:3 portrait); use separate assets, not scaled57- **Performance**: Optimize images; oversized banners hurt LCP and SEO5859### Avoid6061- Crowding the header; leave space for nav and logo62- Too many CTAs; one primary action63- Stale messaging; refresh every 2-4 weeks6465## Output Format6667- **Message** and CTA copy68- **Placement** (sticky top, below header)69- **Targeting** (all vs segment)70- **Design** notes (contrast, mobile)7172## Related Skills7374- **discount-marketing-strategy**: Promo/discount strategy; banner displays discount code; 30–50% redemption lift75- **education-program**: Student discount banner (P1 placement); "Students: X% off" copy76- **pricing-page-generator**: Discount banner supports pricing page; Special programs, promo placement77- **cta-generator**: Banner CTA design78- **newsletter-signup-generator**: Lead capture in banner79- **brand-visual-generator**: Colors, typography for banner80- **navigation-menu-generator**: Banner sits above or integrates with nav
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