Components: Trust Badges
Guides trust badge design and placement for conversion. Trust badges borrow authority from third-party organizations to signal legitimacy and reduce purchase anxiety.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for key partners and certifications.
Identify:
- Site type: E-commerce, SaaS, lead gen
- Available badges: Security, payment, reviews, guarantees
- Placement goals: Hero, checkout, product pages
Badge Types & Impact
| Type |
Best Placement |
Conversion Impact |
| Security (SSL, Norton, McAfee) |
Checkout, payment forms |
+15–10% for unfamiliar brands |
| Payment logos (Visa, PayPal, Stripe) |
Checkout, cart |
+8→2% trust |
| Money-back guarantee |
Product, checkout |
+6–10% |
| Reviews/ratings (Trustpilot, BBB) |
Product, hero |
+12→8% |
| Privacy/compliance (GDPR, CCPA) |
Forms, checkout |
Data-sensitive transactions |
"Trusted by" logos: Client/customer logos in hero or footer; social proof for B2B. "As Seen In" (press coverage): Publication logos; see press-coverage-page-generator for media mentions aggregation.
Best Practices
Quantity
- 3→ badge types max; more can cause "badge bloat" and reduce conversions by 5→%
- Quality over quantity; use only legitimate, verifiable badges
Placement
- Highest leverage: Cart and checkout (near payment fields)
- Product pages: Near add-to-cart button
- Hero: "Trusted by" logos for brand credibility
- Footer: Secondary trust signals
Authenticity
- Use only real, verifiable badges
- Fake or irrelevant badges create skepticism
- Link to verification where appropriate
Design Guidelines
- Consistent size and style; don't mix clashing visuals
- Image optimization: Alt text, format—see image-optimization
- Adequate spacing; avoid clutter
- Grayscale or muted for "Trusted by" logos (don't compete with primary content)
- Ensure badges are recognizable at display size
Accessibility
- Provide
alt text for badge images (e.g., "Norton Secured")
- Don't rely on badges alone for critical information
Output Format
- Badge recommendations by type and placement
- Placement map (hero, product, checkout)
- Quantity guidance (avoid bloat)
Related Skills
- landing-page-generator: Trust signals as step 2 (earn trust) in landing page flow
- hero-generator: "Trusted by" often in hero
- testimonials-generator: Complementary social proof
- cta-generator: Badges near CTAs increase conversion
- pricing-page-generator: Trust badges on pricing pages
- image-optimization: Badge image optimization (alt, format)
- press-coverage-page-generator: "As Seen In" publication logos; similar visual treatment; distinct (press = media coverage; trust-badges = security, payment, reviews)
- brand-protection: "Official website" badges to distinguish from impersonation sites
1---2name: trust-badges-generator3description: When the user wants to add or optimize trust badges, "Trusted by" logos, security seals, or social proof elements. Also use when the user mentions "trust badges," "trusted by," "security badges," "payment logos," "social proof," "trust seals," "SSL badge," "customer logos," "as seen in," or "trust signals."4---56# Components: Trust Badges78Guides trust badge design and placement for conversion. Trust badges borrow authority from third-party organizations to signal legitimacy and reduce purchase anxiety.910**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for key partners and certifications.1516Identify:171. **Site type**: E-commerce, SaaS, lead gen182. **Available badges**: Security, payment, reviews, guarantees193. **Placement goals**: Hero, checkout, product pages2021## Badge Types & Impact2223| Type | Best Placement | Conversion Impact |24|------|----------------|-------------------|25| **Security** (SSL, Norton, McAfee) | Checkout, payment forms | +15–10% for unfamiliar brands |26| **Payment logos** (Visa, PayPal, Stripe) | Checkout, cart | +8→2% trust |27| **Money-back guarantee** | Product, checkout | +6–10% |28| **Reviews/ratings** (Trustpilot, BBB) | Product, hero | +12→8% |29| **Privacy/compliance** (GDPR, CCPA) | Forms, checkout | Data-sensitive transactions |3031**"Trusted by" logos**: Client/customer logos in hero or footer; social proof for B2B. **"As Seen In"** (press coverage): Publication logos; see **press-coverage-page-generator** for media mentions aggregation.3233## Best Practices3435### Quantity3637- **3→ badge types max**; more can cause "badge bloat" and reduce conversions by 5→%38- Quality over quantity; use only legitimate, verifiable badges3940### Placement4142- **Highest leverage**: Cart and checkout (near payment fields)43- **Product pages**: Near add-to-cart button44- **Hero**: "Trusted by" logos for brand credibility45- **Footer**: Secondary trust signals4647### Authenticity4849- Use only real, verifiable badges50- Fake or irrelevant badges create skepticism51- Link to verification where appropriate5253## Design Guidelines5455- Consistent size and style; don't mix clashing visuals56- **Image optimization**: Alt text, format—see **image-optimization**57- Adequate spacing; avoid clutter58- Grayscale or muted for "Trusted by" logos (don't compete with primary content)59- Ensure badges are recognizable at display size6061## Accessibility6263- Provide `alt` text for badge images (e.g., "Norton Secured")64- Don't rely on badges alone for critical information6566## Output Format6768- **Badge recommendations** by type and placement69- **Placement map** (hero, product, checkout)70- **Quantity** guidance (avoid bloat)7172## Related Skills7374- **landing-page-generator**: Trust signals as step 2 (earn trust) in landing page flow75- **hero-generator**: "Trusted by" often in hero76- **testimonials-generator**: Complementary social proof77- **cta-generator**: Badges near CTAs increase conversion78- **pricing-page-generator**: Trust badges on pricing pages79- **image-optimization**: Badge image optimization (alt, format)80- **press-coverage-page-generator**: "As Seen In" publication logos; similar visual treatment; distinct (press = media coverage; trust-badges = security, payment, reviews)81- **brand-protection**: "Official website" badges to distinguish from impersonation sites
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