Reddit

reddit

The deterministic read path for public Reddit data through UnifAPI. This is a Data Skill: it does not run a marketing job on its own — it names the concrete reddit/... operations, response shapes, and the real coverage limits so any community-first workflow (social listening, voice-of-customer) reads from one known, honest recipe instead of rediscovering the surface each time.

Read-only — eyes, not hands. It researches public Reddit data and returns cited records; it never posts, comments, or votes, and UnifAPI never holds Reddit credentials.

Use the unifapi skill for live evidence

Connect once through the shared unifapi skill (OAuth MCP), then call the operations below. Reddit's public surface has no keyword search, so discovery is seed-driven — say so in the output. Keep any billing metadata so the output can state record cost.

Response contract

Single-entity endpoints return the object in data:

{
  "request_id": "unif_...",
  "data": {},
  "billing": { "records_charged": 1, "balance_remaining": 99 }
}

List endpoints return an array in data plus pagination:

{
  "request_id": "unif_...",
  "data": [],
  "pagination": { "has_more": false, "next_cursor": null },
  "billing": { "records_charged": 1 }
}

When pagination.has_more is true, pass pagination.next_cursor as the next request's cursor. Always preserve billing when reporting cost.

Core operations

Need a field not listed here? Use the unifapi skill's get_operation to read the exact schema before calling — but pick the operation from this table, don't discover blind.

Workflow

The deterministic recipes. Pick the one that matches the job; each names exactly what to call.

1. Seed the communities. Reddit has no keyword search, so name the subreddits the audience lives in and call reddit/subreddits/{name} for subscribers_count, active_count, is_nsfw, and the rules in description.
2. Discover threads. Scan reddit/feed/popular, reddit/feed/news, and reddit/feed/home, plus reddit/trending-searches, and keep the posts whose subreddit field matches your seeds — that is how you find community threads without a per-subreddit feed.
3. Mine a thread. With a post id, call reddit/posts/{id} for the post and reddit/posts/{id}/comments for the comment tree; capture the upvoted (score) verbatim language. Page via next_cursor.
4. Track power users. Call reddit/users/{username} for karma, then .../posts and .../comments for what an active member contributes across the niche.
5. Flag outreach safety. Read each subreddit's rules from description and is_nsfw before suggesting any participation.
6. Cite everything. Every quote ties back to its thread or comment; state plainly that coverage is seed-driven, not exhaustive, and report billing.records_charged.

Shape notes

• RedditSubreddit — keyed by {name}. subscribers_count, active_count, is_nsfw, description (carries rules), prefixed_name (r/...).
• RedditPost — title, url, text, created_at, subreddit, is_stickied, is_locked, is_nsfw. Use the subreddit field to filter feed results back to a community.
• RedditComment — text, score (upvotes), author_name, is_locked.
• RedditUser — name, karma_total, karma_from_posts, karma_from_comments, is_verified, is_employee.

Gotchas

• No keyword search. You cannot query Reddit by term — discovery comes from the global feed/* endpoints, trending-searches, and the subreddits/users you already name. Say so in the brief.
• No per-subreddit post feed. reddit/subreddits/{name} returns the profile and rules only; to read a community's threads, filter the global feeds by the subreddit field, start from a known post id, or read active users' posts.
• A low balance can silently truncate list pages: check billing.truncated_due_to_balance — when true the page is partial.

Output

Return the records the calling workflow needs, each cited to its thread or comment, plus a one-line cost note (records_charged). When this skill is used directly, a compact community brief is the default:

**r/{subreddit}** — {subscribers} subscribers, {active} active. Recurring questions: {themes}. Verbatim: "{quote}" ({score} upvotes). Outreach rules: {note}. Coverage: seed-driven. Evidence: {URLs}. Records: ~{N}.

Related skills

• reddit-community-research (Lead & Company Research) — turns this read path into a structured community map.
• social-listening-brief (Social Listening), customer-research — listening and voice-of-customer work on top of Reddit reads.
• unifapi — the shared data skill: connect MCP and look up exact schemas with get_operation.