ur-grue Brand Deal Pitch Writer
What This Skill Does
Writes a brand-partnership pitch email — channel audience, metrics, and integration options — in a format a marketing or partnerships team will take seriously.
When To Use This Skill
- You're approaching a brand for the first time and want a pitch that doesn't sound like a form letter
- You've identified a brand that is a genuine fit for your audience and want to make a strong first impression
- You're building a pitch pipeline and need consistent, professional-quality outreach that can be adapted per brand
- A brand has responded to an initial inquiry and asked for more detail — this creates the follow-up document
What You Need To Provide
Required: Brand name and product/service category; your channel niche and what makes your audience relevant to this brand; key channel metrics (subscribers, average monthly views, average view duration); the integration format you're proposing (dedicated video, mid-roll mention, product feature, giveaway, etc.); your proposed rate or rate range (optional but strongly recommended — pitches without rates often don't convert). Optional: Audience demographic data (age, location, gender breakdown); engagement rate or average comments per video; previous brand partnerships and how they performed; a specific connection between your content and the brand's product (a video where you used the product, a content angle that maps to their campaign goals).
How the Assistant Approaches This
- Opens the email from the brand's perspective — leads with why this specific audience, at this channel, at this moment is relevant to their marketing goals. Does not open with the channel's metrics (self-centered) or with flattery (transparent). The first paragraph earns attention by demonstrating audience insight.
- Builds the case with specific metrics and audience context, presented in plain language rather than creator-industry jargon. Frames the audience demographics and engagement as a media buy decision, not a follower count.
- Proposes a specific integration format with a clear rate or rate range and a soft call to action — inviting a response without pressure. Tone is professional and peer-level: a creator pitching a brand, not a fan asking for money.
Output Format
Professional email format: subject line, opening paragraph (3–4 sentences), metrics section (brief), integration proposal (1–2 paragraphs), rate and availability note, closing with call to action. Total length: 250–350 words. Concise enough to read in 90 seconds — the length a marketing manager will actually engage with in an inbox.
Quality Criteria
- Opening paragraph demonstrates audience relevance to the brand — does not open with channel name or subscriber count
- Metrics are presented with context (e.g., "average 47,000 views per tutorial video" not just "200K subscribers")
- Integration format is specific — not "we could do something together" but a concrete proposal
- Rate or rate range is stated clearly and without apology
- Tone is professional and confident, not deferential or overly casual
- Subject line is specific enough that the brand can identify the proposal from their inbox
Example
Input
Brand: A premium ergonomic keyboard and peripherals company (mid-range to premium pricing, $80–$300 products) My channel: Mechanical keyboard reviews and typing-focused productivity content; 78,000 subscribers; 310,000 average monthly views; average view duration 8.4 minutes on 14-minute videos Audience: Primarily working professionals (developers, writers, designers) 24–38 years old; 72% male; top geographies USA, UK, Germany, Canada; high engagement — 3.2% engagement rate, comments heavily skewed toward purchasing questions Proposed integration: Dedicated review video of their flagship ergonomic keyboard ($175 price point) with a 60-day hands-on testing period Rate: $2,500 flat for the dedicated video, including a pinned comment with affiliate link for 90 days
Output
Subject: Dedicated review partnership — [Brand Name] ergonomic keyboard + 78K keyboard audience
Hi [Name],
Your ergonomic keyboard line is landing exactly where my audience lives. They're working professionals — developers, writers, designers — who are already spending money on their setup and asking in every comment section whether the investment is worth it for full-time use. That question is what drives my channel.
My channel covers mechanical keyboards and typing-focused productivity content for a working professional audience, not a collector audience. 78,000 subscribers, 310,000 monthly views, with an average view duration of 8.4 minutes on 14-minute videos — meaning my viewers are watching most of the content, not dropping off in the first two minutes. Engagement rate sits at 3.2%, and my comment sections consistently run toward buying questions rather than general reactions.
What I'm proposing: a dedicated review of your flagship ergonomic keyboard, structured around a 60-day daily-use period rather than a first-impressions format. My audience has demonstrated repeatedly that long-term use videos — how a product holds up, not just how it unboxes — perform significantly better and generate more actionable purchasing interest than first-look content.
My rate for a dedicated video is $2,500, which includes a pinned affiliate link in comments for 90 days post-publish. I can have a draft of the video brief to you within the week if you'd like to move forward, or happy to schedule a 20-minute call first.
Looking forward to hearing your thoughts.
[Name] [Channel name and URL] [Contact]
Known Limitations
- This skill does not research the brand's current marketing priorities, recent campaigns, or the right internal contact to address. Before sending, spend 10 minutes on LinkedIn to find the correct recipient (Partnerships Manager or Creator Partnerships, not the generic contact form).
- Rates in this skill's examples are illustrative. Correct rates depend on your actual channel metrics, niche, audience geography, and market rates at the time of outreach. Research current market rates before finalizing any rate in a pitch.
- A well-written pitch does not overcome a fundamental audience mismatch. If your audience genuinely doesn't buy the brand's product category, the pitch will not convert regardless of quality.