ur-grue Media Alert Writer
What This Skill Does
Writes a short, factual media alert inviting journalists to a press conference, launch event, or photo opportunity, formatted for fast scanning.
When To Use This Skill
- You are holding a press conference, product launch, grand opening, or photo call and need to notify journalists
- You need to issue a media alert 24–72 hours before the event
- A full press release is not needed — you just want journalists to show up, then cover the story from what they witness
- You need a version that can be pasted directly into email or shared via PR distribution software
What You Need To Provide
Required: Event name and description (one sentence); date, time, and address (including room or entrance details); name and title of the key speaker or subject; the news peg — why this is happening now; RSVP contact name, email, and phone.
Optional: Additional speakers or attendees; on-site PR contact for the day; photography or filming permission status; parking or access instructions; note on what journalists will have access to (exclusive interviews, product demo, etc.).
How the Assistant Approaches This
- Opens with a bold, descriptive subject line formatted as if it were an email subject, followed by a "MEDIA ALERT" label.
- Writes a one-sentence lead that answers: what is happening, who is hosting it, and why it is newsworthy today.
- Formats the logistical core — What, When, Where, Who — in a scannable block rather than prose paragraphs, so a journalist can check the facts at a glance.
- Adds a brief paragraph (2–3 sentences) on the news context: why this event matters and what coverage hook it offers.
- Closes with a clear RSVP line, accreditation instructions if relevant, and the on-site contact for the day.
Output Format
150–250 words. "MEDIA ALERT" label at top. Bold field labels (WHAT / WHEN / WHERE / WHO / WHY) with concise content beside or below each. Brief context paragraph in prose. RSVP block at foot. No boilerplate, no quotes, no ###. Tone: direct, factual, journalist-friendly. First person ("we") acceptable only in the RSVP line.
Quality Criteria
- "MEDIA ALERT" label appears at the top of the document
- WHAT / WHEN / WHERE / WHO / WHY fields are all present and filled
- Date and time include timezone where relevant
- Full street address is included, not just neighbourhood or city
- RSVP contact has name, email, and phone
- Total length does not exceed 250 words
- No unsupported claims about the event's significance
Example
Input
Event: Greenway Urban Farms is opening its first rooftop growing facility in a disused commercial building in downtown Portland, Oregon. The opening marks the first inner-city commercial rooftop farm in the state.
Date/time: Tuesday, March 24, 2026, 10:00 a.m. – 12:00 p.m. Pacific Time
Venue: Greenway Urban Farms Rooftop Facility, 4th Floor, 802 NW Davis Street, Portland, OR 97209. Entry via freight elevator, lobby level.
Key speaker: Founder and CEO, Maya Delacroix
Photography: Full media access to rooftop for photography and filming. Drone filming not permitted.
RSVP: Communications Manager, Tomás Reyes, tomas@greenwayurbanfarms.example.com, (503) 555-0247. RSVP by March 21.
Output
MEDIA ALERT
Oregon's First Inner-City Commercial Rooftop Farm Opens in Portland — Media Invited
Greenway Urban Farms will open the doors to Oregon's first inner-city commercial rooftop growing facility on March 24, offering media a first look at a farming model the company says could supply fresh produce to 50 downtown restaurants year-round.
WHAT: Opening of Oregon's first inner-city commercial rooftop farm
WHEN: Tuesday, March 24, 2026 | 10:00 a.m. – 12:00 p.m. PT
WHERE: Greenway Urban Farms Rooftop Facility, 4th Floor 802 NW Davis Street, Portland, OR 97209 (Entry via freight elevator, lobby level)
WHO: Maya Delacroix, Founder and CEO, Greenway Urban Farms
WHY: The facility is the first commercial rooftop farm in Oregon, converting a disused commercial building into a year-round urban food source.
Media will have full rooftop access for photography and filming. Drone filming is not permitted on site.
RSVP by March 21: Tomás Reyes, Communications Manager tomas@greenwayurbanfarms.example.com | (503) 555-0247 (On-site contact on the day)
Known Limitations
- A media alert does not substitute for a press release — it does not carry quotes, background detail, or boilerplate. If journalists need more context to decide whether to cover the story, pair this alert with a short press release.
- The assistant cannot confirm that the event details are accurate — any error in date, time, or address will be reproduced in the output. Always verify logistics before sending.
- For events requiring security clearance or press accreditation, additional accreditation fields will need to be added manually.