Custom Events

Skill: Submit Custom Event

Overview

This skill enables agents to submit custom events to Airship for user tracking, automation triggers, and audience segmentation. Custom events can trigger automated messages and sequences, and can be used for detailed user behavior analysis.

API Endpoint

Method: POST
Path: /api/custom-events
Base URL:

• US: https://go.urbanairship.com
• EU: https://go.airship.eu
• US (OAuth): https://api.asnapius.com
• EU (OAuth): https://api.asnapieu.com

Path: /api/custom-events

Authentication

See Authentication Guide for token request details and MCP setup.

X-UA-Appkey: <application_key> is required for this endpoint regardless of auth method.

Headers (X-UA-Appkey required for this endpoint):

OAuth (api.asnapius.com):

X-UA-Appkey: <application_key>
Authorization: Bearer <oauth_token>
Content-Type: application/json
Accept: application/vnd.urbanairship+json; version=3

Bearer token (go.urbanairship.com):

X-UA-Appkey: <application_key>
Authorization: Bearer <dashboard_token>
Content-Type: application/json
Accept: application/vnd.urbanairship+json; version=3

Request Schema

The request body must be an array of Custom Event objects (1-100 events per request).

Custom Event Object Schema

{
  "occurred": "2024-01-15T14:30:00Z",  // Optional, defaults to current time
  "user": {
    // Required: One of the user identifiers below
  },
  "body": {
    "name": "event_name",  // Required: lowercase only
    "value": 123.45,  // Optional: numeric value
    "transaction": "transaction-uuid",  // Optional: transaction ID
    "interaction_type": "url",  // Optional: url, email, social, etc.
    "interaction_id": "path/to/resource",  // Optional: where event occurred
    "session_id": "session-uuid",  // Optional: user session ID
    "unique_id": "unique-event-id",  // Optional: for deduplication
    "properties": {  // Optional: custom properties object
      "key1": "value1",
      "key2": 123,
      "nested": {
        "property": "value"
      }
    }
  }
}

User Identification

Choose ONE of the following user identifier types:

By Named User ID:

{
  "user": {
    "named_user_id": "user-123"
  }
}

By Channel ID:

{
  "user": {
    "ios_channel": "uuid",
    "android_channel": "uuid",
    "web_channel": "uuid",
    "amazon_channel": "uuid",
    "channel": "uuid"  // Generic channel (Airship determines device)
  }
}

Event Name Rules

• Required: Must be present in body.name
• Case: Must be lowercase only (no uppercase characters)
• Pattern: [^A-Z] - any characters except uppercase letters
• Rejection: Events with uppercase characters will return 400 Bad Request

Event Properties

The body.properties object:

• Can contain any JSON-serializable data
• String values limited to 255 characters maximum
• Can be nested objects
• Used for handlebars templating in triggered messages
• Accessible in automation and sequence triggers

Occurred Timestamp

• Format: ISO 8601 datetime in UTC
• Range: Must be within past 90 days
• Future dates: Not allowed
• Default: Current time if omitted
• Examples:
  • 2024-01-15T14:30:00Z
  • 2024-01-15T14:30:00
  • 2024-01-15 14:30:00Z

Response Schema

Success (200 OK):

{
  "ok": true,
  "operationId": "ef625038-70a3-41f1-826f-57bc11dd625a"
}

Error (400 Bad Request):

{
  "ok": false,
  "error": "Event name contains uppercase characters",
  "error_code": 40001
}

Common Error Codes

• 400: Bad Request - Invalid event name (uppercase), missing required fields, or validation failure
• 401: Unauthorized - Invalid or missing authentication
• 406: Not Acceptable - Missing or invalid API version header

Examples

Example 1: Simple Purchase Event

[
  {
    "occurred": "2024-01-15T14:30:00Z",
    "user": {
      "named_user_id": "hugh.manbeing"
    },
    "body": {
      "name": "purchased",
      "value": 239.85,
      "transaction": "886f53d4-3e0f-46d7-930e-c2792dac6e0a",
      "properties": {
        "product_id": "prod-456",
        "category": "electronics"
      }
    }
  }
]

Example 2: Event with Full Details

[
  {
    "occurred": "2024-01-15T14:30:00Z",
    "user": {
      "named_user_id": "user-123"
    },
    "body": {
      "name": "product_viewed",
      "interaction_type": "url",
      "interaction_id": "your.store/us/en_us/pd/shoe/pid-11046546",
      "session_id": "22404b07-3f8f-4e42-a4ff-a996c18fa9f1",
      "properties": {
        "product_id": "pid-11046546",
        "category": "footwear",
        "price": 79.95,
        "brand": "Victory Sneakers"
      }
    }
  }
]

Example 3: Multiple Events in One Request

[
  {
    "user": {
      "named_user_id": "user-123"
    },
    "body": {
      "name": "page_viewed",
      "properties": {
        "page": "home"
      }
    }
  },
  {
    "user": {
      "named_user_id": "user-123"
    },
    "body": {
      "name": "button_clicked",
      "properties": {
        "button": "signup"
      }
    }
  }
]

Example 4: Event with Channel ID

[
  {
    "occurred": "2024-01-15T14:30:00Z",
    "user": {
      "ios_channel": "f59970d3-3d42-4584-907e-f5c57f5d46a1"
    },
    "body": {
      "name": "app_opened",
      "properties": {
        "source": "push_notification"
      }
    }
  }
]

Best Practices

1. Use lowercase event names - Always use lowercase for event names
2. Include occurred timestamp - Specify when event occurred for accurate tracking
3. Use named_user_id - Prefer named users over channel IDs when possible
4. Add meaningful properties - Include relevant context in properties for segmentation
5. Use transaction IDs - Group related events with transaction field
6. Include session_id - Track user sessions for better analytics
7. Batch events - Send multiple events in one request (up to 100) for efficiency
8. Set unique_id - Use unique_id for sequence triggers to prevent duplicate sends

Limits

• Maximum events per request: 100
• Event name: lowercase only, no uppercase characters
• Property string length: 255 characters maximum
• Occurred timestamp: Must be within past 90 days
• Request validation: Complete validation before response

Use Cases

• E-commerce: Track purchases, cart additions, product views
• Content: Track article reads, video plays, content engagement
• Gaming: Track level completions, achievements, in-game purchases
• Automation Triggers: Trigger automated messages based on events
• Segmentation: Build segments based on event history
• Analytics: Analyze user behavior patterns

Workflows Using This Skill

• Complete User Onboarding: Register email → Register SMS → Associate both → Track completion → Send welcome
  • See Workflow Guide
• Purchase-to-Pass Update: POS system emits purchase events → RTDS listener processes events → Updates wallet pass points
  • See Workflow Guide

Related Documentation

• Custom Events API Reference
• Custom Events Guide
• OpenAPI Specification

Function Calling Schema (OpenAI Format)

{
  "name": "submit_custom_event",
  "description": "Submit custom events to Airship for user tracking, automation triggers, and segmentation",
  "parameters": {
    "type": "object",
    "properties": {
      "events": {
        "type": "array",
        "description": "Array of custom events (1-100 events)",
        "items": {
          "type": "object",
          "properties": {
            "occurred": {
              "type": "string",
              "format": "date-time",
              "description": "ISO 8601 datetime when event occurred (within past 90 days)"
            },
            "user": {
              "type": "object",
              "description": "User identifier - named_user_id or channel ID",
              "properties": {
                "named_user_id": {"type": "string"},
                "ios_channel": {"type": "string", "format": "uuid"},
                "android_channel": {"type": "string", "format": "uuid"},
                "web_channel": {"type": "string", "format": "uuid"},
                "channel": {"type": "string", "format": "uuid"}
              }
            },
            "body": {
              "type": "object",
              "properties": {
                "name": {
                  "type": "string",
                  "description": "Event name (lowercase only, no uppercase)"
                },
                "value": {"type": "number"},
                "transaction": {"type": "string"},
                "interaction_type": {"type": "string"},
                "interaction_id": {"type": "string"},
                "session_id": {"type": "string"},
                "unique_id": {"type": "string"},
                "properties": {
                  "type": "object",
                  "description": "Custom properties (string values max 255 chars)"
                }
              },
              "required": ["name"]
            }
          },
          "required": ["user", "body"]
        }
      }
    },
    "required": ["events"]
  }
}