uukuguy Brand Voice Skill
Objectives
Ensure all content:
- Aligns with brand personality and values
- Maintains consistent tone across channels
- Avoids prohibited phrases and messaging
- Resonates with target audience
Voice Dimensions
Formality Spectrum
| Level | Characteristics | Example |
|---|---|---|
| Formal | Professional, authoritative, precise | "We are pleased to announce..." |
| Conversational | Friendly, approachable, clear | "Great news! We just launched..." |
| Casual | Relaxed, playful, personal | "Hey there! Check out what's new..." |
Personality Traits
Confident vs. Humble
- Confident: "We deliver the best results"
- Humble: "We strive to deliver great results"
Serious vs. Playful
- Serious: "Security is our top priority"
- Playful: "Your data's got a bodyguard"
Technical vs. Simple
- Technical: "Leveraging ML algorithms..."
- Simple: "Using smart technology..."
Consistency Checks
Language Patterns
- Preferred terms vs. avoided terms
- Sentence structure preferences
- Punctuation style (Oxford comma, exclamation marks)
- Capitalization rules
Tone Markers
- Matches brand personality
- Appropriate for target audience
- Consistent throughout content
- Aligned with content purpose
Prohibited Content
Common Prohibited Phrases
- Superlatives without proof ("best", "fastest", "only")
- Absolute claims ("guaranteed", "100% effective")
- Competitor disparagement
- Outdated terminology
Compliance Checks
- Legal compliance (disclaimers if needed)
- Industry regulations
- Trademark usage
- Accessibility language
Evaluation Criteria
Brand Alignment Score
| Score | Description |
|---|---|
| 90-100 | Perfectly aligned, exemplary brand voice |
| 70-89 | Strong alignment, minor adjustments needed |
| 50-69 | Moderate alignment, noticeable inconsistencies |
| Below 50 | Poor alignment, significant revision needed |
Key Evaluation Questions
- Would customers recognize this as our brand?
- Does this reflect our core values?
- Is the tone appropriate for the context?
- Would this resonate with our target audience?
- Are there any prohibited phrases or claims?
Voice Guidelines Template
## Brand: [Brand Name]
### Personality
- [Trait 1]: [Description]
- [Trait 2]: [Description]
### Voice Attributes
- [Attribute 1]
- [Attribute 2]
- [Attribute 3]
### Do's
- [Guideline 1]
- [Guideline 2]
### Don'ts
- [Prohibition 1]
- [Prohibition 2]
### Sample Phrases
- Instead of "[Bad]", say "[Good]"
- Instead of "[Bad]", say "[Good]"
Output Specification
When evaluating brand consistency, provide:
- Overall brand alignment score (0-100)
- Specific voice dimension ratings
- Identified prohibited phrases (if any)
- Suggested rewrites for off-brand content
- Positive examples of on-brand messaging