Instructions
Use this skill to translate common growth marketing workflows into small, repeatable tools.
Principles from the post
- Start small: pick a simple, repetitive task to prove the tool works (e.g., a “calculator app” experiment).
- Describe the problem in natural language: explain the friction, the desired outcome, and the constraints.
- Reuse existing resources: point to relevant docs (e.g., API documentation) and build incrementally.
- Encode guidance as Skills: keep brand tone/voice, product accuracy constraints, and channel-specific best practices in reusable files.
- Produce operational outputs: ensure the workflow ends with something the team can directly use (e.g., a CSV ready for Google Ads upload).
Workflow pattern 1: Creative variations with a Figma plugin
- Goal: avoid repeated copy/paste across frames and aspect ratios.
- High-level behavior: select a frame, provide copy variations once, click a button to generate permutations.
- Template prompt: see templates/figma-plugin-build-prompt.md.
Workflow pattern 2: Responsive Search Ads (RSA) copy → upload-ready CSV
- Goal: quickly brainstorm, refine, validate character limits, and export.
- Inputs: campaign data, existing copy, keywords.
- Guardrails: brand tone/voice, product accuracy, RSA best practices.
- Template prompt: see templates/rsa-workflow-spec.md.
- Output: CSV ready for upload.