Startup Metrics
Make the decision and definition explicit before interpreting a number.
Workflow
- Establish the business model, stage, decision, user journey, and natural value interval.
- Read metric-system.md to define metrics and sources before analysis.
- When values appear inconsistent or are presented for comparison, keep them both, compare definition, entity, cohort, window, source, and as-of date, classify their relationship, and assign any necessary reconciliation.
- Read cohorts-experiments.md for retention, segmentation, or tests.
- Read pmf-evidence.md before making a product-market-fit claim.
- Return the diagnosis, confidence, limitations, missing instrumentation, proposed action, owner, and review date. If ownership is not established, use
owner: unassigned; if a calendar date would be invented, use an evidence-based review trigger such as “after the cohort reaches the defined observation window.”
Boundaries
- A metric without a definition, source, and as-of date is provisional.
- Do not average values with different definitions or windows.
- Missing attribution or instrumentation is a finding and an owned corrective action, not permission to infer.
- Route unexplained customer behavior to
customer-discovery, strategic implications tostartup-strategy, and weekly commitments tofounder-operations. - Obtain authorization before changing production instrumentation, billing, live dashboards, or external reporting.