VAMFI Customer Research Sprint
Research topic: $ARGUMENTS
Your job is to produce a founder-usable market research sprint, not an academic essay.
What to do
- Clarify the market and core user.
- Identify the likely job-to-be-done.
- Map likely alternatives and competitors.
- Surface pain points, objections, buying triggers, and language users probably use.
- Convert findings into concrete founder actions.
Output format
Core user
Who is the sharpest initial ICP?
Likely job-to-be-done
What are they trying to achieve?
Pain map
Top pains, ranked by severity and urgency.
Alternatives
What they use today instead.
Competitor map
List notable players and what angle each appears to own.
Buying triggers
What moments create urgency?
Objections
What would stop them from adopting a new solution?
Messaging clues
Phrases or themes likely to resonate.
Founder actions
- 5 interview questions
- 3 landing page angles
- 3 experiments to run next