VAMFI Launch Plan
Launch target: $ARGUMENTS
Create a pragmatic launch plan for a founder with limited time and resources.
Planning rules
- Start narrow.
- Prefer proof over polish.
- Prefer shipping over planning theater.
- Every activity must map to either distribution, conversion, learning, or retention.
Output format
Launch goal
Single measurable goal.
Target audience
Who exactly this launch is for.
Offer
What is being presented, sold, or tested.
14-day plan
Break into:
- Days 1-3: setup
- Days 4-7: distribution
- Days 8-10: follow-up and iteration
- Days 11-14: evaluation and next move
For each phase specify:
- deliverables
- channel
- owner
- success metric
Metrics to watch
Only the few that matter.
Failure modes
Top reasons the launch could underperform.
If this works
What to do next.
If this fails
What to change first.