Brand Guidelines Brand Personality

Sub-skill of brand-guidelines: Brand Personality.

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Brand Personality

Brand Personality

Our brand is:

  • [Trait 1] not [opposite]
  • [Trait 2] not [opposite]
  • [Trait 3] not [opposite]
  • [Trait 4] not [opposite]

Example:

  • Confident not arrogant
  • Innovative not reckless
  • Approachable not casual
  • Expert not elitist

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