Our Voice (+1)
Our Voice
We speak with one voice that is:
[Voice Attribute 1]: [e.g., Clear]
- We use plain language
- We avoid jargon and buzzwords
- We explain complex ideas simply
Example:
- [check] "Connect your accounts in 3 steps"
- "Leverage our seamless integration capabilities"
[Voice Attribute 2]: [e.g., Confident]
- We know our value
- We make direct statements
- We avoid hedging language
Example:
- [check] "The best way to manage your finances"
- "We think we might be a good option"
[Voice Attribute 3]: [e.g., Human]
- We write like we speak
- We use contractions
- We show empathy
Example:
- [check] "We're here to help"
- "The company is available to assist"
## Tone Variations
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