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Competitive Analysis April Dunford Framework

Sub-skill of competitive-analysis: April Dunford Framework (+1).

vamseeachanta Updated
Marketing & Growth

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April Dunford Framework (+1)

April Dunford Framework

For each competitor, analyze:

  1. Competitive Alternatives - What would customers use instead?
  2. Unique Attributes - What do they do that others can't?
  3. Value - What benefit does that provide?
  4. Target Customers - Who cares most about that value?
  5. Market Category - What market do they claim?

Positioning Map

                    HIGH SPECIALIZATION
                           │
                     ┌─────┼─────┐
                     │  US │     │
    LOW              │     │     │         HIGH
    TECH ────────────┼─────┼─────┼──────── TECH
                     │     │     │
                     │     │ Comp│
                     └─────┼─────┘

*See sub-skills for full details.*

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