Research Sources (+2)
Research Sources
Primary Sources (Direct from Competitor)
- Website: homepage, product pages, pricing, about page, careers
- Blog and resource center: content themes, publishing frequency, depth
- Social media profiles: messaging, engagement, content strategy
- Product demos and free trials: UX, features, onboarding experience
- Webinars and events: topics, speakers, audience engagement
- Press releases and newsroom: announcements, partnerships, milestones
- Job postings: hiring signals that reveal strategic priorities
Secondary Sources (Third-Party)
See sub-skills for full details.
Research Process
- Set scope: define which competitors and what aspects to analyze
- Gather data: systematically collect information from sources above
- Organize findings: structure by competitor, then by dimension
- Analyze patterns: identify themes, strengths, weaknesses, and trends
- Compare to your position: map findings against your own positioning
- Synthesize insights: extract actionable takeaways and opportunities
- Date-stamp everything: competitive intelligence has a short shelf life
Research Cadence
- Deep competitive analysis: quarterly
- Competitive monitoring: monthly
- Real-time alerts: ongoing