Competitive Intelligence Skill Overview
This skill generates an interactive HTML battlecard for competitive sales enablement. Here's what it does:
Core Functionality
The tool researches competitors through web search and optional integrations (CRM, docs, chat, transcripts), then outputs a self-contained HTML artifact with:
- Comparison matrix -- feature, pricing, and positioning overview
- Clickable competitor tabs -- expandable cards with differentiation, talk tracks, objections, and "landmine questions"
- Your company card -- recent releases and key differentiators
Execution Process
The skill follows a five-phase workflow:
- Gather context -- Your company, product, and competitor names
- Research your company -- Product info, pricing, recent releases
- Research competitors -- Features, pricing, news, reviews, hiring signals
- Pull connected data -- Win/loss patterns, existing battlecards, field intel, call transcripts
- Build HTML artifact -- Structured, dark-themed interface with tab navigation
Data Per Competitor
Each battlecard includes: company profile, positioning statement, recent releases, win/loss areas, pricing intelligence, scenario-based talk tracks, common objections with responses, and strategic "landmine questions" designed to expose weaknesses.
Recommended Refresh Cadence
- Monthly -- catch new releases and pricing changes
- Before major deals -- deep dive on specific competitor
- After win/loss -- update with new patterns
- On competitor announcements -- immediate updates
1---2name: competitive-intelligence3description: Generate interactive HTML battlecards for competitive sales enablement and market positioning4---56# Competitive Intelligence Skill Overview78This skill generates an **interactive HTML battlecard** for competitive sales enablement. Here's what it does:910## Core Functionality1112The tool researches competitors through web search and optional integrations (CRM, docs, chat, transcripts), then outputs a self-contained HTML artifact with:1314- **Comparison matrix** -- feature, pricing, and positioning overview15- **Clickable competitor tabs** -- expandable cards with differentiation, talk tracks, objections, and "landmine questions"16- **Your company card** -- recent releases and key differentiators1718## Execution Process1920The skill follows a five-phase workflow:21221. **Gather context** -- Your company, product, and competitor names232. **Research your company** -- Product info, pricing, recent releases243. **Research competitors** -- Features, pricing, news, reviews, hiring signals254. **Pull connected data** -- Win/loss patterns, existing battlecards, field intel, call transcripts265. **Build HTML artifact** -- Structured, dark-themed interface with tab navigation2728## Data Per Competitor2930Each battlecard includes: company profile, positioning statement, recent releases, win/loss areas, pricing intelligence, scenario-based talk tracks, common objections with responses, and strategic "landmine questions" designed to expose weaknesses.3132## Recommended Refresh Cadence3334- **Monthly** -- catch new releases and pricing changes35- **Before major deals** -- deep dive on specific competitor36- **After win/loss** -- update with new patterns37- **On competitor announcements** -- immediate updates
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