Content Strategy Common Voice Attribute Pairs

Sub-skill of content-strategy: Common Voice Attribute Pairs (+1).

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Common Voice Attribute Pairs (+1)

Common Voice Attribute Pairs

Spectrum One End Other End
Formality Formal, institutional Casual, conversational
Authority Expert, authoritative Peer-level, collaborative
Emotion Warm, empathetic Direct, matter-of-fact
Complexity Technical, precise Simple, accessible
Energy Bold, energetic Calm, measured
Humor Playful, witty Serious, earnest
Innovation Cutting-edge, forward-looking Established, proven

Defining an Attribute

[Attribute name]

  • We are: [what this means in practice]
  • We are not: [common misinterpretation to avoid]
  • This sounds like: [example sentence demonstrating the attribute]
  • This does NOT sound like: [example sentence violating the attribute]

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Frequently asked questions

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