Keyword Strategy (+1)
Keyword Strategy
- One primary keyword and 2-3 secondary keywords per piece
- Use the primary keyword in: headline, first paragraph, one subheading, meta description, URL slug
- Do not keyword-stuff -- write for humans first
On-Page SEO Checklist
- Title tag: under 60 characters, includes primary keyword
- Meta description: under 160 characters
- URL slug: short, descriptive, includes primary keyword
- H1: one per page
- Image alt text: descriptive, includes keyword where relevant
- Internal links: 2-3 links to related content
- External links: 1-2 links to authoritative sources