Landing Page Structure (+1)
Landing Page Structure
- Headline -- primary benefit in under 10 words
- Subheadline -- elaborates on the headline with supporting context
- Hero section -- headline, subheadline, primary CTA, supporting image or video
- Value propositions -- 3-4 benefit-driven sections with icons or images
- Social proof -- testimonials, logos, stats, case study snippets
- Objection handling -- FAQ or trust signals
- Final CTA -- repeat the primary call to action
Press Release Structure
- Headline -- factual, newsworthy, under 80 characters
- Dateline -- city, state, date
- Lead paragraph -- who, what, when, where, why in 2-3 sentences
- Body paragraphs -- supporting details, quotes, context
- Boilerplate -- company description (standardized)
- Media contact -- name, email, phone