Content Strategy Preferred Terms

Sub-skill of content-strategy: Preferred Terms (+2).

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Preferred Terms (+2)

Preferred Terms

Use This Not This Notes
sign up (verb) signup (verb) "signup" is the noun form
log in (verb) login (verb) "login" is the noun/adjective form
set up (verb) setup (verb) "setup" is the noun/adjective form
email e-mail No hyphen
website web site One word

Inclusive Language

  • Use gender-neutral language
  • Avoid ableist language
  • Use person-first language where appropriate
  • Avoid culturally specific idioms that may not translate
  • Use "simple" or "straightforward" instead of "easy"

Industry Jargon Management

  • Define which technical terms the audience understands without explanation
  • List jargon that should always be defined or replaced
  • Specify which acronyms need to be spelled out on first use

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