1---2name: content-strategy-tone-by-channel3description: Sub-skill of content-strategy: Tone by Channel (+2).4---56# Tone by Channel (+2)78## Tone by Channel91011| Channel | Tone Adaptation |12|---------|----------------|13| Blog | Informative, conversational, educational |14| Social media (LinkedIn) | Professional, thought-provoking, concise |15| Social media (Twitter/X) | Punchy, direct, sometimes witty |16| Email marketing | Personal, helpful, action-oriented |17| Sales collateral | Confident, benefit-driven, specific |18| Support/Help docs | Clear, patient, step-by-step |19| Press release | Formal, factual, newsworthy |20| Error messages | Empathetic, helpful, blame-free |2122## Tone by Situation232425| Situation | Tone Adaptation |26|-----------|----------------|27| Product launch | Excited, confident, forward-looking |28| Incident or outage | Transparent, empathetic, accountable |29| Customer success story | Celebratory, specific, crediting the customer |30| Thought leadership | Authoritative, nuanced, evidence-based |31| Bad news | Honest, respectful, solution-oriented |3233## Tone Adaptation Rule343536The voice attributes remain fixed. Tone dials them up or down based on context.
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